Pardot Vs MailChimp

Your trusted Consulting Partner for the World’s #1 CRM!

 

Comparison

 

Pardot

MailChimp

Typical Customer: B2B, some B2C Lead generation, where avg. deal size is high and sales cycles are long.

Typical Customer: B2B & B2C Attracts online retailers and single entrepreneurs.

Best For: If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Best For: Cloud-based email marketing solution that helps businesses of all sizes design, automate, and manage marketing campaigns across various email platforms, ad channels, and more via a unified dashboard.

Personalization:  variable tags, Advanced Dynamic Content.

Personalization: Merge tags.

Salesforce Integration: Syncs with Leads & Contacts, Person Accounts, Campaigns, Opportunities, custom objects, and Marketing Assets. Salesforce Integration: Syncs with Leads & Contacts, Campaigns.
Campaign Automation: Engagement Studio canvas interface (Pardot’s flagship feature!). Campaign Automation: Trigger emails on a number of time-based factors (build in a sequence layout).
Reporting: B2B Marketing Analytics & Connected Campaigns engagement History Dashboard. Reporting: Normal Email Reports.

Top Features:

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Qualification
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Connected Campaign
  • Salesforce Integration
  • Default Scoring/Grading.
  • Progressive Profile

Top Features:

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Qualification
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Connected Campaign
  • Salesforce Integration
  • Default Scoring/Grading.
  • Progressive Profile

 

Pardot

Typical Customer

B2B, some B2C Lead generation, where avg. deal size is high and sales cycles are long.

Best For

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!

Personalisation

Variable tags Advanced Dynamic Content.

Salesforce Integration

Syncs with Leads & Contacts, Person Accounts, Campaigns, Opportunities, custom objects, and Marketing Assets.

Campaign Automation

Engagement Studio canvas interface (Pardot’s flagship feature!).

Reporting

B2B Marketing Analytics & Connected Campaigns engagement History Dashboard.

Top Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Qualification
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Connected Campaign
  • Salesforce Integration
  • Default Scoring/Grading.

MailChimp

Typical Customer

B2B & B2C Attracts online retailers and single entrepreneurs.

Best For

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

Personalisation

Merge tags.

Salesforce Integration

Syncs with Leads & Contacts, Campaigns.

Campaign Automation

Trigger emails on a number of time-based factors (build in a sequence layout).

Reporting

Normal Email Reports.

Top Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Qualification
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Connected Campaign
  • Default Scoring/Grading.

How Salesforce Pardot can help you to transform your customer engagement completely?

 

Create Content Specific to each Customer

Make Behavior-based Decisions through Predictive Intelligence

Every customer is on their own unique Journey

Send one-to-one Personalized Emails

Deliver optimal customer journeys using Predictive Journeys

Our Process

We do not help you do marketing, we help you create your brand.
Hence invest in your brand, not in marketing.

LISTEN

We do not listen to answer but to understand.

We connect you with our experts who try to understand your business requirements and the challenges that you are facing with your current implementation by asking relevant questions.

SUGGEST

We believe in not only solving the problem but also the cause of it.

We provide the best solution to your complex business challenges by considering what is right for the business and its customers instead of what we think is right. This is a real definition of digital transformation for us.

IMPLEMENT

We are not your vendors but your success partners.

We believe in working together rather than for anyone because we all know together we always achieve more. Hence we act as your partners who are responsible for making you and your business successful with the implementation.

ITERATE

Your dream becoming reality makes us happy.

We strive for continuous improvement instead of perfection. Hence we listen to your feedback and according to that, we focus on making improvements continuously within each milestone, sprint, and release.

Industries We Serve

Media

Accelerate and expand the reach of your ideas and imagination. With Salesforce Marketing Cloud, open a new world of possibilities.

Retail

Get your products to your customers in a simplified and automated way to maximize your business potential.

Health Care

Manage and optimize various tasks to provide a seamless experience to your patients. Now cure better using Salesforce Marketing Cloud.

Non-Profit

Now get more time and resources to make the world a better place as Salesforce Marketing Cloud eases the burden on your shoulders.

Education

Facilitate learning, knowledge, and skills to your students in a more comprehensive way using Salesforce Marketing Cloud.

Professional Services

Reach out to more clients and efficiently provide your exceptional services using Salesforce Marketing Cloud.

Need Help with Pardot Implementation

India

C 30, RB Road, Adarsh Nagar, New Delhi - 110033

United States

651 N. Broad St. Suite 206 Middletown, DE 19709

Contact Us

US: +1(213) 634-5362
India: +91(782) 796-1763
info@cloudvandana.com

Work Day's

Mon-Fri: Open
Sat-Sun: Closed