Quick Start Pardot Implementation

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What is Pardot?

Pardot is a lead generation and nurturing system. A Salesforce product Pardot enables organizations to track and measure the effectiveness of their communications, gain insight on user behavior, and personalize content across campaigns based on any number of specific criteria.

You’ve heard the axiom, Right Place, Right Time. With Pardot, you can easily find the right person at the right time with the right language.

Why is this important? If you selling to your customers online, then your organization needs more data than you might think — the web content your prospect viewed or engaged, the white papers they downloaded, email activities, and the webinar they’ve attended.

With the power of Pardot, you can nurture client relationships like never before. Through the lead nurturing process, you can take new leads from the awareness stage all the way through the sales cycle and engage them with relevant, personalized content over time. You can use different types of nurture programs across a variety of industries.

 

Why You Need Pardot?

What is Pardot?

 

Pardot is a lead generation and nurturing system. A Salesforce product Pardot enables organizations to track and measure the effectiveness of their communications, gain insight on user behavior, and personalize content across campaigns based on any number of specific criteria.

You’ve heard the axiom, Right Place, Right Time. With Pardot, you can be confident that you’re speaking to the right person at the right time with the right language.

Why You Need Pardot?

 

Why is this important? If you market to your customers online, then your company has access to more data than you might think — the web content your prospect viewed, the white papers they downloaded, the emails they opened, and the webinars they’ve attended.

Pardot will help you to automatically capture data points like these and leverage them along with your sales data in Salesforce to build personalized journeys for prospects in your sales funnel. It doesn’t matter if your marketing department has over 1000 employees or is just an intern you hired part-time, you can provide a customer-centric experience for your prospects that will set you apart from the competition.

CloudVandana Pardot Services

Our Salesforce Pardot services are aimed at keeping a track of your records and using them to provide the best services to your customers. Manage your high volume B2B transactions, communicate with your prospects, and analyze your performance with our Salesforce Pardot offerings.

Salesforce Integration

We can help you to Integrate your Pardot with Salesforce CRM.

With Salesforce connector you can easily integrate Pardot with Salesforce CRM, by integrating you can easily syncing your leads, contacts, and opportunities across the two platforms. 

Pardot allows you to Integrate your Google Ads account with Pardot which helps you to track the prospects discovering you through paid ads. 

also, you can connect your social media account with Pardot and make relevant posts for reaching out to your prospects using suitable platforms.

Lead Assignment with Automation

We can help to create an automated lead assignment process in Pardot, which helps you assign prospects based on specific criteria based on prospects’ activities. which saves you to do the manual processes. by automation rule you can easily assign prospects to your sales team based on specific criteria.

we also help you to create an automated process for assigning scoring to your prospects based on their specific activity in marketing assets to find out the perfect prospects for your organization.

 

Email Marketing

With Pardot, you can create and send personalized emails to your existing prospective customers. We help you in creating personalized content for different mails for specific prospects.

Also, we help you in creating your base templates that match your Branding Guideline which you can copy and schedule the emails to be sent for more organized and efficient communication. No matter what the purpose of the email is, Pardot helps you segment your data for targeting the right contacts at the right time.

Lead/Prospect Management

Lead management is the soul of all sales processes. Reach out to your target audience and acquire leads with the right messaging. You can only close more deals and generate more revenue if your leads are managed effectively. Score the leads you generate based on their response and the amount of interest shown towards your business. Qualify the high-scoring leads to prioritize your marketing and sales processes, doing your best to convert them into customers.

Nurture your leads with Salesforce Pardot at every stage by scheduling triggers and sending automated emails to your contact for non-intrusive follow-ups, until your sales cycle is completed.

Landing Pages and Forms

We help you to create Pardot forms, that allow you to collect information about people visiting your site or landing page and help you turn anonymous visitors into identified prospects.

Even we help you to create a Progressive profile, which gives you the conditional functionality to display fields on the form for prospects based on the completion of their previous fields on the form.

We also help you to build your Pardot Landing page where you can use Pardot Forms and collect information about your visitors, also you can use the Landing page redirect link into your email Call-to-Action which helps your prospects to land on your Landing Page.

List Management

We help you to segment your prospects into a suitable list based on specific criteria and you can use that list as a recipients list in Drip Campaign, List Emails, and for lead assignment.

Drip Programs

Pardot Drip program helps you to Nurture your prospects, without the Drip campaign you might choose a chance to convert a lead or an opportunity. But the Drip campaign helps you to build an automatic lead nurture process where you can send an email or take action on prospects based on their previous activities.

We help you to create intelligent and automated programs for grabbing the attention of your lead and keeping them hooked on to your services at every stage of their buying journey.

Top 5 Reasons Why Pardot?

Prospect Tracking

Scoring & Grading

Lead Nurturing

Salesforce Integration

Email Marketing

Watch this video to a quick understanding

Implementation Services

Technical Setup

Website Integration

With website Integration, you can track prospect activities on your website. we help you to Integrate your website with Pardot so you can not lose prospect interest in your product.

With a small piece of tracking code, you can invisibly capture all user activity on your web pages, such as pages viewed, and the amount of time spent browsing.

This code cookie all anonymous visitors for future identification. You can view this tracked activity and use it to segment prospects or automate actions.

Tracker Domain

A Tracker domain gives your visitors a seamless transition between pages and forms you host and your Pardot hosted assets. Every link created in Pardot like email links, forms, landing pages, custom redirects will start with your chosen tracker domain.

Examples include go.yourdomain.com, info.yourdomain.com, and www2.yourdomain.com.

 

Email Authentication

With Pardot, you can send emails from your actual domain.

We do this by authenticating via the two most accepted standards: Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM).

Full setup instructions can be found in the Pardot Implementation Guide under Technical Setup > Implement DKIM and SPF Email Authentication.

IPs WHITELIST

We recommend that you whitelist two IP addresses on your inbound email server. Without doing this, you risk not receiving Pardot system emails or test emails you send from your Pardot account.

1. Pardot system emails: IP (13.111.0.111) Hostname (email system.mc.pardot.
2. Pardot test emails: Whitelist your sending IP.

Marketing Setup

Landing page

We provide you a landing page a specific web page that a visitor typically reaches after clicking a link or advertisement.

by using Landing Pages you can display content that is specific to the advertisement, search keyword, or link clicked. While a clean, easy-to-navigate website is important, simply driving visitors directly to your home page can be an ineffective method of converting visitors.

 

Pardot Form

We help you to create Pardot forms, that allow you to collect information about people visiting your site or landing page and help you turn anonymous visitors into identified prospects.

Even we help you to create a Progressive profile, which gives you the conditional functionality to display fields on the form for prospects based on the completion of their previous fields on the form.

Email Template

Pardot allows you to create more personalized email content that helps you to make relations with your prospects.

An email template is an HTML file. HTML—or hypertext markup language—is the code that defines the structure and content in an email campaign.

We help you in creating your base templates that match your Branding Guideline which you can copy and schedule the emails to be sent for more organized and efficient communication. 

Automation Rules

With Automation Rules, you can easily segment your prospect and take action on the prospects based on when criteria match.

We help you to create an automated lead assignment process in Pardot, which is based on specific criteria whenever the criteria matched the Nurture process assign to your Sales team in Salesforce CRM.

Segmentation List

We help you to segment your prospects into a suitable list based on specific criteria and you can use that list as a recipients list in Drip Campaign, List Emails, and for lead assignment.

Engagement program

We help you to segment your prospects into a suitable list based on specific criteria and you can use that list as a recipients list in Drip Campaign, List Emails, and for lead assignment.

User Setup

Access & describe Pardot account settings

Set-up Users

Configure Login with Salesforce

Set-up custom prospect fields

Our Process

We do not help you do marketing, we help you create your brand.
Hence invest in your brand, not in marketing.

LISTEN

We do not listen to answer but to understand.

We connect you with our experts who try to understand your business requirements and the challenges that you are facing with your current implementation by asking relevant questions.

SUGGEST

We believe in not only solving the problem but also the cause of it.

We provide the best solution to your complex business challenges by considering what is right for the business and its customers instead of what we think is right. This is a real definition of digital transformation for us.

IMPLEMENT

We are not your vendors but your success partners.

We believe in working together rather than for anyone because we all know together we always achieve more. Hence we act as your partners who are responsible for making you and your business successful with the implementation.

ITERATE

Your dream becoming reality makes us happy.

We strive for continuous improvement instead of perfection. Hence we listen to your feedback and according to that, we focus on making improvements continuously within each milestone, sprint, and release.

Implementation Price

Request a Free Consultant

India 

B 38, Upper Ground, Vishal Enclave, Rajouri Garden, New Delhi 110027

United States

651 N. Broad St. Suite 206 Middletown, DE 19709

Contact Us

US: +1(213) 634-5362
India: +91(782) 796-1763
info@cloudvandana.com

Work Day's

Mon-Fri: Open
Sat-Sun: Closed