When you need multi-step marketing and data management activities such as triggered, or scheduled basis, Send Email, Import File, or SQL Query then the Automation Studio is here to your rescue.

With Automation Studio, you can do File Transfer Activities that can securely transfer files from the Marketing Cloud’s secure file transfer location, the Safehouse, to a selected FTP Location.

With Marketing Cloud Interaction Studio, you can easily track, analyze and manage customer experience with real-time interaction. So you can use the customer experiences to drive more valuable engagement at the right moment and just the way your customers prefer.

When you need a deeper understanding of your customer attributes and behavior Audience Builder is here to your rescue. By using Audience Builder, you can create a collection of contacts grouped based on attributes to receive a message.

You can use Audience Builder with any Marketing Cloud account type.

With Marketing Cloud Connect, access powerful Marketing Cloud tools directly within Sales or Service Clouds. Ensure a consistent branding and messaging experience, while engaging customers in relevant conversations, and ultimately driving more leads into Salesforce.

It also combines the digital marketing capabilities of Marketing Cloud with the data management, segmentation, and campaign management tools in Salesforce.