Pardot provides you with the features of lead scoring and grading, which is the most responsible feature of Pardot that aligns the marketing and sales teams.

Before sending the sales team to follow up, lead scoring and grading can assure you that the prospect is the best fit for your business.

It totally depends on your prospect activity, and you can find out based on their score and grade how much that customer is interested in and in which product and service.

Pardot gives you the functionality to Customize your lead scoring and grading model so that it fits your exact business needs.

Pardot provides you with the score and grading of leads by their activities on your website, which gives you the full view of leads’ interest in your products before assigning it to your sales team.

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