5 KEY METHODS FOR WEBSITE OPTIMIZATION

Website Optimization is the process of using tools, advanced strategies, and experiments to improve the performance of the website. The key factor of any business success depends on how well a marketer optimizes the website. No matter how unique and brilliant products or services a brand have, without the proper marketing strategies, organizations can’t reach the target market and earn revenues. 

All marketers want their websites to rank well in search engines, drive more web traffic and generate conversions to earn revenues. All these are possible with a properly optimized website. 

Marketers need to be strategic for web optimization so that Google’s SERP (search engine result page) algorithm shares your site with relevant users over any competition. 

In this article, CloudVandana the registered Salesforce Partner is sharing 5 key methods for website optimization without spending extra expenses. 

Website Optimization For Free

A lot of marketing strategies can be expensive, but SEO is not. Marketers can use search engine optimization only with the help of a few techniques. Marketers can easily get started with alt text, creating content, and detailed keyword research. If proper dedication and time are given to website optimization, marketers do not need to spend money on it. 

To get started, marketers need to develop an understanding of technical SEO. The following points are the important key methods for Website Optimization.

1. Keyword Research

The best on-site optimization starts with keyword research. Keyword research is the process of finding relevant words and phrases for your niche or offerings and heavily searching on Google. Marketers can find the website to rank higher after starting the keyword research properly. This will lead to an increased click-through rate and conversions. 

2. Site Navigation

Site architecture is an important part of Website Optimization. If people can’t easily navigate through the site, they will soon click off. Before designing, marketers should have an idea about the Webpage and its outcome. Marketers should think about what pages should go where, why they should go, and ultimately where the marketer wants the people to end up. The website layout should be simple and consists of a few pages so that visitors can easily navigate all the pages. The website will not only become easily optimized but also help the marketers to stick to a low budget. Basic websites are cost-effective, easy to crawl, and higher in speed. So Marketers should always go for a basic layout for better optimization. 

3. Landing Page Creation

Every website needs some places for the user to land. If the marketer is using marketing skills to drive traffic to the website for a particular product or offering, they need a landing page so that the visitors get a clear understanding of the offer. The selling points should be the same as they are on social media. Landing pages are a great alternative to detailed websites. Landing pages are simple to use and easy to optimize. 

4. Mobile Optimization

Mobile phones are the primary device for surfing the internet. So if the websites are not mobile optimized, visitors will leave the site immediately without waiting. So websites should be mobile-friendly. 

5. Site speed

The website should be fast while loading. Google provides a free tool called ‘Page Speed Insights.’ Marketers can search the URL and it will tell the marketers how fast the page loads. Google’s algorithm will use loading time as a ranking factor while determining the user-friendliness of the website

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6 GREAT IDEAS FOR YOUTUBE AD CREATIVES

Youtube is a video-sharing and social media platform owned by Google. Presently marketers are using youtube for social media marketing through attractive ad creatives. Contents are mainly video ads, but sometimes, marketers can include images, video, audio, and text. These combined creatives form a full video advertisement. 

Youtube is a very effective way of expanding reach. To make the ad campaign successful, marketers need to create attractive and catchy Youtube creatives. In this article, CloudVandana is describing 6 great ideas for Youtube ad creatives for a higher reach. 

1. Surprising Elements

If the marketers want the audience to be engaged with the content, the creative should be formed in a surprising way, so that audience will wait till the end. Many popular brands are following this technique nowadays. The content often starts on a relatively normal note, but then takes a surprise turn. Though the span of the video should be short as people don’t want to spend much time if the content is too long, and the target will not be fulfilled if the audience leaves the content halfway. 

2. Relatable Content

Another important element of a Youtube ad is the ad content should be relatable to the target audience. So before the proceedings, marketers need to select the target audience for the particular ad campaign, and note a few important elements like-

  • Age
  • Gender
  • Education
  • Purchasing Capability
  • Social Class
  • Location

With the information in hand, marketers can shape a story that makes the audience interested. The key is not too complex, marketers just need to know the audience better. Then the outcome will be more natural. 

3. Call to action

Marketers should add an effective call to action button to educate, inspire and convert the prospects. Without a call to action button, visitors can leave the page without taking any action or purchase. So call t action buttons like ‘Learn more’ or ‘Buy Now’ can be added to take required action towards conversion.  

4. Continuous Experiment 

Marketers need to experiment and track audience engagement continuously. This provides better results as marketers can take necessary action if the engagement rates shows low. During testing, marketers can keep on changing the fonts, text color, and image sizes. Marketers should A/B test with a single element at a time. Few other testing elements are-

  • Dialogue
  • Background Music
  • Visual Background
  • Visual Transitions

5. Ad Through A Story

Storytelling is an effective way to draw the audience. A storyboard can be informative, heartwarming, or funny. Marketers can use any of these techniques that will suit the campaign best. 

6. User-Generated Content

User-generated content or UGC is content provided by real users of the service or product. These can be in the form of reviews, photos, or videos submitted to the brand through social media or via feedback forms. UGC is so important that marketers can’t afford to exclude UGC from the marketing efforts. 

Do you have any other exciting ideas for Ad creatives? Share with Cloudvandana, a registered Salesforce Partner. 

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ROLE OF PINTEREST IMAGES IN MARKETING

Pinterest is the world’s 14th largest social networking site. Nowadays Pinterest is a great way to get the brand online. The main resource of Pinterest Marketing is images.  So, if the images are properly placed and the image size is properly scaled, marketers can boost the marketing campaign with Pinterest Images. Certain image sizes are more likely to catch the eyes of Pinterest users, so size is a very important component for Pinterest Success. On Pinterest, the more potential web visitors marketers can attract, the more conversion rate will be there. 

In this article, CloudVandana will discuss the role of Pinterest Images in marketing and the best practices of Pinterest Images

Pinterest Image Size 

There are various kinds of pins on Pinterest. 

  • Static Pins
  • Infographic Pins
  • Square Pins
  • Long Pins
  • Carousel Pins

Pinterest does not recommend images smaller than 600x 900 pixels. Vertical pins are 1000×1500 pixels or a 2:3 aspect ratio. Users can preview the images so that images fit well without getting cut off.

Pinterest image size for business depends on several factors, including the type and messaging in the pin images. So marketers should always test and measure pin traffic and conversions to find the best result. The following chart is providing the pin details of Pinterest. 

Let’s have a quick look at the pin and its functions to drive traffic. 

Static Pins

Static pins are the most basic type of Pinterest image. They feature only one image and a few sentences that link the pinned image to the website. They are very SEO-friendly as they offer relevant keywords that search engines pick up. So static pins are a great way to get instant traffic from  Pinterest directly to the site. 

Infographic Pins

Infographics pins are vertical pins or Pinterest Images that are unique and encourage users to click through on the content. Vertical pins perform best on Pinterest. So if marketers can create infographics in a vertical format, the chances are high for driving a huge amount of traffic. 

Square Pins

Square pins are great for sharing images from an Instagram feed. Square pins allow the marketers to share compact images to promote the brand and they are easy to share. Square pins are easily optimized in every device, so they are a great fit for social media platforms. 

Long Pins

Long pins are generally used for blog content or article so that users can scroll to read the whole text. Long pins increase the click-through rate and engagement of the website. Long pins work best for businesses that have articles or blog posts to share. 

Carousel Pins

Carousel pins are a great way to show a lot of information in one pin. Carousel pins allow the marketers to include up to five images per pin. Through the carousel pins, marketers can showcase multiple images with a short text description below each image. 

As per studies, the average Pinterest user spends less than five seconds on a Pinterest page, so it’s very important that the images and pin descriptions should be concise and effective. 

Best Practices For Pinterest Images

Marketers should consider a few things while creating Pinterest images so that marketers can drive more traffic to the website. 

1. Descriptive Text

Marketers should include descriptive text on the image itself, including hashtags and relevant keywords. This is the most powerful weapon for a marketer to increase website traffic. Descriptive texts will also ensure that the pins are easy to find when people search on Pinterest.

2. Right Links

To boost the traffic, marketers should include a link in the pin’s image description so that when someone clicks on the Pinterest image, it will redirect the visitor to the website. 

3. High-Quality Interesting Images

To encourage and attract viewers, marketers should use high-quality images with interesting descriptions. The illustration should be easy to understand so that viewers can be easily converted into customers. The website link should be added to the description so that visitors can check the website for more information. 

4. Alt Text On Pins

Alt texts should be added to all the images. This will help improve the SEO of the website and let Pinterest know what each image is about. 

5. Monitor Pin Performance

Lastly, a marketer should monitor all the pin impressions to know the marketing performance and improvement can be done accordingly. So monitoring is very important to track how Pinterest impacts site traffic and conversions. 

Do you have any queries to enhance your business process? Please feel free to take a consultation call with CloudVandana the Registered Salesforce Partner and let us provide you with the best solution for your business. 

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5 MOST IMPORTANT MARKETING KPIs

Marketing KPI or key performance indicator is a measurable value that indicates the progress in reaching a business target. KPIs help in measuring marketing effectiveness at the end of a campaign. KPIs are slightly different from regular marketing metrics. KPIs are tied to progress. They are capable of showing performance related to specific projects and campaigns. Marketing metrics should be consistently tracked to understand the status of marketing campaigns. 

During the tracking of marketing KPIs, marketers generally pay attention to –

But there are other important metrics that a marketer should be tracking to run a successful marketing strategy. No marketer wants to take such a marketing strategy in which the company loses a huge amount of money. By tracking the right marketing KPIs, the company can make the right adjustments to various strategies and budgets. Today, in this article, CloudVandana is discussing 5 such important marketing KPIs that marketers should track.  

1.  Customer Acquisition Cost(CAC)

Customer acquisition cost is calculated by all program and marketing costs, salaries, commissions, technology, software, and other overhead expenses associated with a lead becoming a customer. While calculating this metric, marketers need to determine the time frame in which the marketer is going to evaluate the cost. Calculating CAC for digital marketing includes manpower (sales, creative, and technical), technology, and general overhead. Calculating CAC for outbound marketing includes advertising, marketing distribution, manpower, and general overhead. By calculating the associated costs for digital and outbound marketing campaigns, marketers can directly account for new sales as well as allocate particular budgets for each campaign. Marketers can break down the component by campaign types, then assess how successful and profitable each activity is. Marketers can start implementing activities to improve over time. 

Sometimes, marketers can improve the customer acquisition costs by spending a little more time on activities that can optimize the conversion rate. In addition, marketers should always check the mobile optimization of a website. 

2. Marketing Revenue Attribution

Marketing revenue attribution refers to the revenue generated by different forms of marketing. This is something that marketers can track, and attribute to all of the marketing efforts. There are various models to track revenue attribution. Marketing revenue attribution refers to the number of leads the marketer generated to how much revenue was influenced by the marketing efforts. Tracking this information is a great way for the team to show the value of its efforts. 

3. Digital Marketing ROI

Every company wants a higher return on its investment. Calculating the digital marketing return on investment is crucial in assessing the monthly and annual performance. Marketers don’t want to continue increasing the budget for marketing activity. So no matter what marketing activity the company is using, the return on investment will determine the future of the campaign. 

4. Traffic To Lead And Lead To Customer Ratio

Understanding website traffic is very important for marketers. They should know the source of the traffic, like if it is organic, direct, social media, or referrals. If the traffic is steady but the lead ratio is low or decreasing, that is a sign that something is missing on the page. Marketers need to optimize the website content and identify the pages with higher bounce rates. This information will help the marketer to identify the pages to be optimized first. Regular tracking can help to change the website page copy, design, CTA, OR even the attached form.

Similarly, it is important to know how many leads are transforming into customers. So conversion rate is an important metric to calculate the campaign performance. 

Another strategy for increasing conversion of the lead to customer ratio is utilizing assignment selling. Assignment selling indicates using content to educate prospects to close deals faster. 

5. Landing Page Conversion Rate

A marketer should monitor the conversion rate of a landing page frequently. A landing page that does not generate leads is useless no matter how much traffic it gets or how beautifully it is designed. If a landing page is getting a lot of traffic but a lower conversion rate, that means the marketer needs to change something on the page. It might be the CTA button or the detailed product discussion. A/B testing is an effective way to check the conversion rate. 

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5 BENEFITS OF SALESFORCE MANAGED SERVICES

In the previous blog, we have discussed Salesforce Managed services. Salesforce Managed Services is a forward-thinking approach to externally manage the Salesforce investment. In this model, instead of hiring an internal Salesforce admin, companies usually hire a Salesforce consulting firm for Salesforce’s implementation, development, growth, etc. Today, in this blog, CloudVandana will discuss the benefits of Salesforce Managed Services. For continuous improvement, the process requires expertise in more than one Salesforce product and knowledge of multiple integration capabilities. 

There are various reasons that make Salesforce Managed Services demanding among the companies. The reasons are listed below.

1. Cost Saving

For every business, cost-saving is the primary requirement to succeed in their respective sector.  Recruiting an expert Salesforce consultant puts a financial burden on a company. Moreover adding the cost of recruiting, retention and onboarding make the total cost higher. With the help of Salesforce Managed Services, organizations can manage their business cost without thinking of additional expenses related to recruiting, training, and retention. 

2. Gap Filling Capability Through Diverse Talent

Companies across the globe have stated that it becomes very challenging to find a suitable talent that will fit the business requirements at the right price. To solve these issues, a single solution is there in the form of Salesforce Managed Services. The given services are flexible enough to provide the right resources at affordable costs that will meet the requirements most efficiently. 

3. Continuous Updates

Without the regular updates for the system, it will become prone to face serious security issues. In addition, frequent detection of the safety patches will make it difficult for the system to remain in business and fail frequently. Fortunately, Salesforce Managed services assure the companies about the security updates. Each and every task is handled automatically and major changes are informed immediately. This way the system and the implementation will remain updated with the regular Salesforce information. 

4. Proactive Innovative Solution

Previously, most of the companies had no definite idea to manage the critical system procedure, so it was always risky to manage businesses. Additionally, it used to stop the innovative solutions to boost the efficiency of the business prospects. With Manages Services, Salesforce protects technical investment by providing best practices to boost the efficiency of the operation. It not only solves the configuration issues but also improves the process by offering forward-looking ideas to prepare for critical scenarios. It also identifies the products that more attention before their release. 

5. Uncompromised Scalability

When an organization expands its business, its vision, and goals also change to evolve to meet the market needs. With the managed service package, organizations do not need to re-open the job search for a new position. They can just update the contract with the existing Salesforce Service operator for a seamless maintenance process. Besides, the presence of an efficient expert team ensures the growth of the venture side by side. The high scalability helps them to make regular adjustments in the business as per the requirements. Similarly, an organization can customize the contract hours as per the requirement to improve business efficiency. 

Conclusion

No matter if it is a small startup or a big organization, the ideal way to increase the investment in Salesforce is by focusing on the managed service as it scales the needs by providing a wonderful insight into the best processes, tools, and practices to serve the business needs. 

At CloudVandana(Salesforce Consulting Company), the Salesforce experts are proving Salesforce assistance to hundreds of companies. Please feel free to take a free consultation call and let us know your business needs. 

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Salesforce Managed Services Overview

Salesforce is the powerful and most popular CRM software. It is recognized as the #1 CRM solution across the world. But there is a serious matter of concern. Every software is effective when it is maintained in a constant way. Salesforce Managed Services cover a comprehensive set of activities to ensure seamless Salesforce CRM performance and prevent system issues. 

Every Salesforce implementation requires continuous monitoring and updating. Salesforce Managed Services keeps the functioning of the CRM software smooth. Many businesses hire the services of a professional team that will handle their system issues. Though in some cases, it becomes ineffective as it does not prevent the problems to occur at the start. Thankfully managed services are capable of taking companies out of the riddle.

 Salesforce Managed Services is ongoing support to keep the Salesforce CRM in the best of its health. Before the rise of Salesforce Managed Services, companies had only one option to maintain the system when the networking device failed. This system fixed the problem but decreased productivity and revenue. Now, Salesforce Managed Service has brought the whole cramped house into order. 

Key Activities Of Salesforce Managed Services

Salesforce Managed Services is a practical approach in running a business that is powered by Salesforce CRM. Most organizations face issues related to lack of resources, problems with regular updates, etc. To remove these issues, Salesforce Managed Services come with a complete set of activities, that prevents those issues. Following are the key activities of Salesforce Managed Services. 

1. Consulting 

Consulting comprises a process and business analysis to create a long-duration policy for effective utilization of Salesforce.

2. Implementation

Salesforce service providers take the assistance of other Salesforce apps and cloud to develop new infrastructure in the current Salesforce system.  

3. Customization

Customization involves the development of reports, dashboards, and setups. 

4. Integration

Integration focuses on building a connected environment through the integration of Salesforce infrastructure with third parties such as ERP and e-commerce solutions.

5. Data Management

Setting up a perfect architecture for data flow and collection that is guided by users’ needs. 

6. Training

Conduction of training program for availing best practices on the Salesforce platform.

7. Other Support

Other support includes bug fixing, checking, and updating the system, and resolving issues that arise with time. 

Why Companies Should Hire A Salesforce Managed Service Provider

Following are the 5 key benefits of hiring a Salesforce Managed Service provider.  

  • Provides a ready solution for the organization along with available Salesforce experts at a low cost. 
  • Process optimizing by introducing automation, custom dashboards, real-time reports, and data migration efforts. 
  • Helps in compliance as per industry standards.
  • Deploying Salesforce critical updates and new functionalities to keep the instance up to date. 
  • Drive higher ROI from the Salesforce investments.

Do you have any queries for Salesforce Managed Services? Feel free to take a look at www.cloudvandana.com or take a free consultation call with our Salesforce experts to find a suitable solution for your salesforce investment. 

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