Salesforce+ is a new streaming service by Salesforce. Salesforce is recognized as the world’s #1 customer relationship management (CRM) platform. Salesforce helps in marketing, sales, commerce, service and IT teams work in a single integrated platform. Salesforce can focus on stabilizing the business, reopening, and getting back to delivering exceptional customer experiences.
Salesforce+ has been introduced by the Global leader in CRM, Salesforce, on August 10, 2021. Salesforce+ will be a forthcoming media network and will provide an all-new streaming service with compelling live and on-demand content for every role, industry, and line of business, that too all in a single place.
Salesforce+ will be introducing live experiences, original series, podcasts, and many other programmings. With many engaging stories, thought leadership, and expert advice, Salesforce+ would be illuminating the future of technology in the digital-first, work anywhere world, and inspiring millions of Trailblazers to learn new skills, giving them new career opportunities, and driving a huge change in the world.
Salesforce Studios To Produce Original Series
Salesforce+ will make its debut in September. Salesforce had worked hard to succeed in the new digital-first world. Salesforce Studios have produced the core content for the Salesforce+ streaming platform and growing more and more with the team consists of writers, editors, producers, etc that would be required to bring up new series of programs. Major entertainment industries like Disney, Netflix, Peloton and Amazon are streaming services for consumers, similarly, Salesforce+ provides an always-on, business media platform that builds trusted relationships with customers and the business community.
1. “Leading Through Change”- This series of was launched in March 2020 as a weekly program focusing on how business leaders were dealing with the global pandemic. The series had 60 episodes that reached out to 700 million views and won the 2021 Content Marketing Award for Best Content Marketing Program.
2.“Connections”-This particular series would aim to showcase some of the most innovative marketers from companies like IBM, Levi’s, and GoFundMe. This COVID-19 pandemic has flipped marketing on its head and made long-lasting playbooks and tactics obsolete. Salesforce President and CMO Sarah Franklin has given a brief description of the best and brightest marketing minds about the way they are connecting with their audiences.
3.“The Inflection Point”-This would be featuring the backstories of CEOs from leading brands like Coca-Cola, PayPal, Honeywell, and Workday. In addition, they would be sharing professional influences and values that have actually showcased their leadership. The show will be hosted by Monica Langley, who spent 27 years as a reporter at The Wall Street Journal, the series reveals a different perspective of some of the world’s top executives.
4.“Boss Talks”- This is a career advice series hosted by Salesforce’s Chief Philanthropy Officer Ebony Beckwith and designed to inspire professional growth. In a conversation with the likes of NFL player Kelvin Beachum Jr. and Mona Monica Kattan of Huda Beauty, Backwith dives into topics such as dealing with imposter syndrome and unlocking workplace authenticity.
5. “Simply Put”- It is a short-form video series hosted by Emmanuel Acho to simplify complex business problems. Focused topics are like e-commerce business and digital sales.
In upcoming months, Salesforce+ will offer more original content featuring leaders in sales and service, along with a new series on Trailblazer.
Dreamforce Goes Global And On-Demand with Salesforce+
Salesforce+ will be available to the global audience just as Dreamforce, in September. Dreamforce is a family reunion designed to bring together the entire Salesforce community. Customers, partners, employees, students, and many other people can join, learn, connect, have fun and give back. Salesforce+ will help make the Dreamforce experience more personalized with live and on-demand content that viewers can tailor to their interests.
With the launch of Salesforce+, Dreamforce, and broadcasts like the Success Anywhere World Tour, Connections, and TrailheaDX will include both point-in-time live experiences, that would be further combined by a slate of original programming.
Salesforce+ gives access to viewers to customize the experience selecting content relevant to roles, industry, or topic. For example, members can view and watch a collection of content on sales, financial services, or artificial intelligence.
The Dreamforce experience includes four broadcast channels with more than 100 hours of innovative and inspiring content.
1.Prime Time Channel: The best of Dreamforce includes the latest news and announcements from Salesforce and the most inspiring stories of customer success and transformation from Marc Benioff, Salesforce Executives, Global Leaders, and Changemakers.
2. Trailblazer Channel: Viewers can learn from their fellow Trailblazers-pioneers, innovators, and lifelong learners-and discover how to use Salesforce to build a successful career, company, and community.
3. Customer 360 Channel: Success stories direct from the Trailblazers who have lived them, and behind-the-scenes content highlighting innovations from the Salesforce experts who created them.
4. Industries Channel: Stories of how the industry innovators are driving growth and reimagining their industries in an all-digital, work anywhere world.
Digital Marketing Manager at Cloudvandana Solutions