Salesforce Lightning Web Components (LWC) is a new addition to the Salesforce platform. It helps the Salesforce Lightning Platform a step forward to UI development by using web standards. LWC has brought an extensive change in the Lightning platform programming. This addition is like a ‘cherry on the top’ for the developers working with HTML and Javascript outside Salesforce. 

In this blog, CloudVandana will describe an overview of LWC, Salesforce Lightning Components, and its benefits.

Lightning Web Components

LWC is an updated version of developing Salesforce Lightning components. This UI framework is based on HTML and Javascript. Previously Lightning Components were created by the Aura component framework. But recently, it has been developed by a new framework. Lightning Components uses core web component standards and holds custom elements, decorators, modules, templates, and shadow DOM. 

The Functions Of LWC

Developers need to focus on the invention of LWC, where Salesforce had the Aura Component framework. Previously, the Aura programming model only offered a specific foundation for the entire stack. So the programmers were searching for large-scale web applications. However, a variety of elements were missing from the web standards. As a result, the web stacks were not effective in helping the developers create UI components. Besides Aura, many other frameworks like Angular and React came to the field, but various key elements were missing again. These challenges influenced the developers to create UI components. 

Developers can check the templates, custom elements, and shadow DOM modules as part of the web stack. The latest web stack is so powerful that programmers do not need an additional framework layer in-between that can harm the component functionalities. 

So these are the main reasons behind the invention of the LWC framework. LWC comes along with various lightning components, with multiple base components that are the parts of the LWC framework. UI components can be created depending on these base components. 

The Benefits Of LWC 

Let’s have a look at the benefits of LWC to boost businesses.

Enhanced Performance

The main advantage of LWC is it delivers exceptional performance. The incoming data can be manipulated while working in the LWC Javascript controller Javascript. Therefore, developers can display the same whenever needed. So they do not require a service call. In addition, as they have an updated DOM render engine, developers will experience a higher speed in component rendering than Aura components. 

Faster Development

Salesforce Lightning Web Components helps the users develop generic components for absolute performance. This implementation allows the admins to drag and drop the Lightning App builder on the required pages while using a generic element. 

By using LWC, admins can avoid ViewState Error and experience a two-way binding process. As a result, businesses are deploying LWC  into their respective frameworks. 


LWC delivers a seamless experience to users, deploying responsive designs. This component supports advanced technologies like CSS3, HTML5, and touch events. In addition, it enables business owners to customize the respective elements as per their requirements. 

Are you looking for experienced LWC developers? Please feel free to contact CloudVandana or visit the page

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Laravel is an open-source PHP web framework with expressive and elegant syntax. PHP framework is a platform for web applications. This platform expands the opportunities for web apps. As a result, every web application development organization prefers PHP frameworks for its web projects. Various PHP frameworks are available in the industry, such as Laravel, CodeIgniter, Symfony, CakePHP, etc. In this blog, CloudVandana will describe the critical advantages of Laravel development as it is considered the best one among the other web apps. 

Developers experience various challenges to make the desired web development tasks such as authentication, sessions, routing, etc. PHP Laravel can efficiently resolve those challenges and provide an enhanced experience to the developers. 

Now, let’s have a look at the benefits of the Laravel Development framework.

1. Highly Secured

Nowadays, cyber-attacks are taking place very frequently. So the developers should use a framework that can protect the web applications from these attacks. Laravel provides high-class security to web applications, so developers do not need to worry about safety and can focus on the app’s functionalities. Furthermore, being a secured framework, Laravel does not allow any threats to enter into the application.  

2. Strong Authentication Process

Authentication for web applications is a challenging functionality for developers. But Laravel simplifies the process by providing access to the authorized users only. 

3. Amplified Performance

Laravel delivers excellent support to web applications. This framework comes up with various tools to enhance the performance of the apps that can be affected by multiple factors. Developers just need to integrate a few agencies within this framework during development. So, with the help of Laravel, developers can experience the highest-performing web app. 

4. Database Migration

Through the Laravel framework, the database can be easily migrated. The migration process allows the developers to rectify or undo the changes to the database. In addition, developers can share the databases within the team without any hassle. This helps the developers to boost productivity. Migration pairing ensures that the databases are created efficiently, which saves the developers time for web app development. 

5. Easy-Coding

Laravel framework is built with libraries, tools, and various templates that make web development tasks easy for developers. Without any complicated codes, they can easily make the applications powerful. 

These are some of the advantages of Laravel development. Many other excellent benefits can be experienced by hiring an experienced Laravel Developer. If you are looking for an expert Laravel expert, please feel free to contact CloudVandana and take your organization to the next level.

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Salesforce is a cloud-based CRM platform that helps organizations track customer cases and manage tasks and events. It simplifies the communication between an organization and its customers. Salesforce enhances an organization in various ways, but proper implementation and maintenance are required to achieve all the highest benefits of this customer relationship management platform.  

Today, in this article, CloudVandana will describe the five key reasons to hire a Salesforce support and maintenance partner to ensure the correct implementation and desired success of an organization. 

1. Implementation To Deploy

A registered Salesforce partner like CloudVandana provides an end-to-end solution from implementation to deployment in a very efficient way. So organizations do not need to take the pressure of that technical procedure and can concentrate on their core businesses. 

2. Data Manipulation

A support and maintenance partners can help the companies by manipulating data to achieve a better result from the platform and assist the organizations to take full advantage of this platform.

3. Customized Solutions

Salesforce does not believe in the ‘one size fits all,’ technique. The platform provides customized solutions depending on the requirements and the size of the organization. A registered partner recommends and implements the best practices that suit the most to an organization. An expert partner like CloudVandana can recommend the best solution to boost the business process. For example, an -e-commerce brand should implement the commerce cloud platform. But there are various tools and best practices that will automate the whole process, update about the customers’ journey, etc which is only possible with the support of a registered partner. 

4. User Adoption And Backup

If any organization is planning to migrate the present CRM system with Salesforce, then hiring an experienced support and maintenance expert is very much necessary to avail the best results. Migration leads to scattered data and files. Which finally interrupts the whole organizational process. In addition, employees keep on using some of the old tools due to lack of adoption, so they become unable to experience the seamless experience that Salesforce offers. A registered partner takes care of the backup so that employees can resume work just after the migration process without any disruption.

Similarly, they provide proper training and adoption support so that employees do not face any challenges while working on this platform. This is important to mention that Salesforce releases three updates per year to modify the ecosystem and serve the customers better. So without a consulting company, it is challenging to update the new addition.

5. More Economic

The service of the registered partners is more economic than the services provided by Salesforce. Specifically, if a company can adopt the outsourcing process, it will be much more beneficial as well as cost-effective. CloudVandana provides a huge range of staff augmentation services that companies can experience by hiring an expert professional for the best support and maintenance

Are you looking for an experienced professional to take care of your Salesforce ecosystem? Don’t hesitate to take a free consultation call now. 

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The Salesforce Consulting Partner like CloudVandana is an expanding ecosystem that includes companies of all sizes offering the customers unique expertise across Salesforce integrations, maintenance, products, and many other abilities. This no #1 CRM helps organizations to increase the conversion rate and sales revenue. The most crucial functionality of Salesforce is that it strengthens the relationship between the organization and the customers to make the way easier for success. 

In this article, CloudVandana will discuss the roles and responsibilities of a consulting partner to add extra value to any business. 

An expert consulting partner provides appropriate solutions to the organizations, boosts revenue, and helps the businesses to stay one step ahead of the competitors. 

Why Do You Need A Salesforce Consulting Partner

Though Salesforce implementation is accessible and user-friendly, hiring a registered consultant is always recommended to avoid any challenges regarding implementation and maintenance. For example, a wrong performance can lead to many errors that affect the organizational workflow. So organizations can hire an expert who knows the Salesforce ecosystem better and gives the total return on the Salesforce investment. 

Consultants customize the CRM solution as per the business requirements and goals. Then, a consulting Partner uses its expertise to adopt and support the employees with the essentials.  

Let’s focus on the roles and responsibilities of a Salesforce Partner.

1. Communication for a Better Understanding

A registered Partner makes a bridge to build a solid and long-term relationship with clients. Communication is the only way to convey ideas and solutions to the customers. They have excellent knowledge and expertise to solve any doubts of the customers. Registered consulting partners maintain the communication and suggest better plans to improve the business. 

2. Client Relationship Management

After transparent communication, the next job of a Salesforce Partner is to maintain a long-term relationship with the customers. They play the role of a middleman or bridge between the organization and the clients. They also analyze the negative points that sometimes lead to decreased audience engagements. This analysis helps them retarget customers and bring them back to the sales funnel. This retention process insists the customers renew their account with the organization, and they turn out to be the satisfied, loyal customers getting the total ROI on their Salesforce investment. 

3. Well Executing The Project Plans

Consulting partners have excellent planning skills as per the organizational needs and size. They utilize the working hours effectively, create a timeline for various projects, and efficiently cross any problem. They schedule meetings with clients to deliver a straightforward process for transparent insight into the projects. Depending on the discussion, they manage to build the right solution efficiently in Salesforce Ecosystem.

4. End-to-end support

A registered consultant provides end-to-end solutions to organizations or clients from design to deployment. They design the project plan, implement it, train the employees to adopt the new CRM system, and deploy the solution after completion. As a result, companies can focus on the other areas leaving the whole CRM responsibility to a partner organization like CloudVandana

Salesforce is an ongoing process; it requires an update in a specific time interval to experience seamless integration benefits. 

Are you looking for a registered Salesforce partner to experience all these benefits? Please schedule a consultation call with CloudVandana and hire expert IT resources. 

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B2C is an effective business process between businesses and consumers. The B2C process refers to selling any products or services directly to customers, avoiding any third-party retailers or wholesalers. Businesses should have a particular approach for brand awareness depending on the type of business. To make this process effective, marketers need to plan a proper strategy for lead generation

Lead generation is a possess that boosts the sales process by finding new prospects, making them interested in the offerings, and turning them into potential customers. In this article, CloudVandana will discuss the lead generation strategies for B2C, to generate more qualified leads, and close more deals faster. 

Sometimes marketers try their best to convert more customers, but the lead quality does not meet the expectations. There might be a few important reasons behind this low performance. For example, adding copies might not be that attractive to generate more leads, or the landing page design is not correctly converting a customer. So a particular and well-framed strategy should be there to overcome all these challenges. 

Let’s have a look at some of the effective B2C lead generation strategies for a successful conversion. 

Lead Generation Strategies

Implementing these below-mentioned strategies to the sales process, can effectively turn audiences into potential buyers and provide a noticeable change in the sales graph. These strategies can be adopted for a short-term goal, but eventually, they can be used as a long-term business process. 

1. Gated Content Strategy

Gated content provides valuable information in return for the customer’s details like customers’ email ids. Through this strategy, customers need to fill up a form for a better view of a product image, detailed service information, etc they are interested in purchasing. Therefore, the gated content technique effectively creates a database of interested customers and channels the prospects. 

2. Content Marketing 

Content marketing is considered the most effective lead generation strategy for digital marketing. Accurate and high-quality content is significant to attract the target audience and keep them engaged with the content. Content writers need to add only the necessary information for better customer engagement. As a result, their trust in those products increases. 

3. Search Engine Optimization(SEO)

Search Engine Optimization or SEO is very much related to content marketing. Quality contents help to rank a higher position in search engine result pages and increase visibility. SEO is the guideline to establish a brand in the web world for the long term. SEO is different from paid advertisements or pay-per-click campaigns. SEO  increases visibility, which leads to more leads and more conversion. Marketers can use social media as one of the distribution channels for more audience engagement. 

4. Video Content

Video content is another effective lead generation strategy. Salespeople are nowadays reaching out to their customers with various short videos to attract them. A video can be in multiple forms to attract and educate customers. Efforts to create valuable video content are always practical as it is much attractive than written content. Marketers can add a CTA (call-to-action) button to complete the lead generation process through a successful conversion. 

5 Webpage Optimization

Webpage and landing page designs should be user-friendly and optimized on any device to make an effective lead generation strategy. Suppose the website is technically and visually compelling and engaging. In that case, it becomes easy for the search engines to easily crawl, navigate and help the customers take the required action towards conversion. 

6. Email Marketing

A personalized email marketing campaign can draw desirable results for B2C customers.  Automation can be added with the help of Salesforce CRM to automated email when a person signs up for the newsletters or books a demo for a product. This communication enhances the brand value among customers. 

7. Analytics Tracking

Analytics provides a detailed report of the web pages. These reports include the number of visitors, their engagements, pages with high crawling rates, pages with low visitors, and any error related to the pages. These insights help identify the faults related to any page and ready reports so that marketers do not need to struggle with multiple rows of excel sheets. 

These are the key strategies to boost the B2C  process. If these processes are done effectively, they can enhance any organization and touch the desired goal. 

Are you looking for a customized CRM solution to automate your business processes and experience more revenues? Please feel free to take a consultation call with CloudVandana and get the full ROI of your CRM investment. 

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