Image Optimization is essential to ensure that the content is more attractive, accessible, engaging, and, more importantly, suitable for SEO. They provide contextual information to search engines. Optimized images speed up page loading and user engagement, which ultimately leads to an increased website ranking. To give a brand the best opportunity to succeed with SEO, marketers should understand the basics of image optimization.
Image optimization is the process of creating and delivering high-quality images in the optimizable format, size, and resolution to increase user engagement. In addition, image optimization provides accurately labeled images so search engines can easily crawl to that image and understand the page context. If the marketers reduce the size of images, page load time and the experience of the website increase.
Improved user experience on the website positively impacts search engine ranking, conversion, and even customer retention. Additionally, optimized images take up less storage space on the server, so the backup process becomes quick. I this blog, CloudVandana will describe five unique steps to optimize an image for a webpage.
1. Resize The Images
Images with higher resolution slow down the page load time. The picture with high-resolution work well for print reproduction, but marketers need to scale down the size to work them well on the web. After scaling down the images, designers or marketers must pick the correct file format like PNG, JPEG, and GIF to get the full benefits.
After these primary elements, marketers should consider the compression rate. If a marketer compresses an image too much, the image quality becomes poor. Next, marketers should experiment with the file types to check the best result for each image. There are many image editing tools available through which the marketers can edit a picture to get the desired result. Finally, the speed of the image optimization needs to be checked before making the page live.
2. Optimize Image Name
Choosing the proper and relevant image name is essential for on-page SEO and ranking well in image search results. Before uploading the image, marketers should name the image with appropriate and descriptive keywords. The file name should make sense to both search engines and humans.
3. Alt Tags
Search engines like Google need a detailed description or clues to crawl an image and provide the visitors with the correct image result for the inserted keywords. A reasonable alt tag provides the context of the picture. Even if the image is not able to load due to some malfunction, search engines can still read the alt text to help a page rank well.
4. Image Title Optimization
While working in WordPress, the image title is usually taken from the name of the file. So marketers can leave the file as it is. But while working in a different web hosting platform, the image should be renamed in the same way as file names. Image titles are beneficial for user engagement. Marketers can add a CTA button near a suitable position of the title for an effective conversion rate.
5. Site Maps
A site map is a file that contains a map of a site’s content. Site maps are an essential part of SEO as they tell search engines about a site’s pages. Infographics, video, thumbnail, etc should be added to the site map to get a high crawling rate.
So marketers should keep these simple strategies in mind if they struggle to notice their image content. Are you also struggling to find the right Salesforce partner to automate all your business processes? Please feel free to contact CloudVandana to get started.
Digital Marketing Manager at Cloudvandana Solutions