Website performance refers to the speed at which a web page is displayed on the user’s web browser. Faster website performance leads to increased customer engagement and retention. There are many factors associated with the speed of a website, such as a server cache, image optimization, etc., that affect the load speed to render.
Today, CloudVandana will provide five practical tips to boost website performance in this blog.
SEO is the most effective website optimization strategy that marketers should adopt. Great content, images, backlinks won’t help in ranking if the website performance is unsatisfactory. If a web page content takes too much time to load, visitors might choose a competitor. So website performance is essential for an increased conversion rate, brand creation, and online success. A low-performing website can lead to lost conversions, negative impressions on the brand, dissatisfied customers, lower ranking in search engine result pages.
It is probably known to every digital marketer that a website needs to be loaded within two seconds to hold the visitors in that site. A longer time than this creates lower traffic as well as fewer customers. So, to avoid such situations, marketers should focus on a few essential factors.
Following are the key factors that web developers should consider before creating or updating a website.
1. Webpage Weight/ Size
2. Image Size
Image size is another important factor for website performance. The larger the image size will be, the longer the site will take to load. So designers should use images that are well optimized on desktop and mobile quickly. Designers can crop pictures or use a lighter appearance to get the desired results. The less image will be on a page, the less time it will take to load. Designers can use image compressions tools and plugins. There are other things like format, dimensions, resolutions to consider when selecting the images for websites.
3. Consider The Hosting Plan
Developers should consider the hosting plan as well as upgrade it. Perhaps the selected hosting plan was perfect a few years back, but as the traffic, content, backlinks increase by year, the speed might not satisfy the website owner and visitors. So up-gradation should be the only constant to get the best performance from a website.
4. Render Blocking
5. Browser Cache
It is a storage space that enables browsers to reuse content, images, script, etc., to reduce network bandwidth. So browser cache plays a vital role in website performance as it can save time enhancing the customer experience.
Web developers can also adopt some other elements to get the best website performance, like refreshing the unclean code, selecting a well-optimized web page theme, fixing broken links, etc.
Digital Marketing Manager at Cloudvandana Solutions