Content is a very important part of marketing. Creating high-quality content can be the most effective way to promote a business. Contents are capable of providing proper answers to customers’ queries. With content marketing, marketers can build trust with the audience, improve conversions, connect with customers, and generate leads. In today’s age customers expect high-quality content from their favorite brands. Contents help the brands to rank high in the search results.
So looking for new content is a very important task for digital marketers. Google Scholar comes forward to solve this common problem of digital marketers. Many people have heard of Google Scholar but are not sure about the functionalities of this platform. Google Scholar is a great resource for finding articles on topics related to the niche and adding them to Google Scholar’s library. Anyone can use this tool, such as marketers, academics, or researchers who want to do research. Contents help build audience trust and positions as a leader in the corresponding industry. In this article, CloudVandana is discussing the effectiveness of Google Scholar to find marketing content ideas and research.
Documents are added to Google Scholar’s Library when publishers submit them to the Google Scholar Metadata Program. From there, documents are indexed, ranked, and made available to searchers in search results. This makes it convenient for marketers and researchers alike to find a wide range of relevant content ideas or research topics.
5 Strategies For Using Google Scholar For Content
Marketers can find content ideas on Google Scholar by searching for keywords related to the industry, brand, or topic. No matter the topic, Google Scholar can help marketers to get high-quality search results.
1. Explore The Most Popular Article And Publication
Google Scholar lets the visitor browse the top 100 publications in multiple languages. Visitors can also click the h-index number to see the article and citation metrics. The h-index is a number that represents the highest number of papers in the publication that has been indexed many times. The h-median metric is the median of the citation counts in its h-core. Articles in the top 50 percent of citations count towards this metric. Marketers can find the content ideas by exploring popular publications.
2. Narrowing The Results By Field
Google Scholar’s advanced search option lets the visitor limit the results to specific fields of study. Fields are controlled by the Advanced Scholar Search function, which lets users input keywords, phrases, and places where they occur. This feature is great for marketers who want to focus on certain areas of their industry. This keeps their results limited to articles about the particular industry instead of all scholarly articles found by Google Scholar’s search engine.
3. Keyword Research To Inform The Search
Many Google Scholar articles have their keywords listed at the beginning of the result. Marketers can use these keywords as inspiration for content ideas. Or if the marketers have some keywords in the mind, they can get ideas for others from the results given. This is a brilliant way to find related concepts to improve the quality of the article. The more relevant keywords a marketer will add, the more good results will come. Marketers can use this method while writing blog posts or articles to quickly look up keywords.
4. Have a look at Competitors Topics
Another important strategy for using Google Scholar is to find content ideas to look at what the competitors and other industry leaders are using. In addition, marketers can use Google Scholar to write about topics that are relevant. Marketers can even use Google Scholar to find ideas for the products or services.
5. Google Scholar For Customer Base Expansion
The last strategy is to use Google Scholar to find potential customers. For example, if a company specializes in the B2C space, they can try searching for topics relevant to the industry and watch the visitors and commenters. This will let the marketers know about the potential customers and opens up a business opportunity with them. Marketers also can find relevant searches that focus on market research or lead generation strategies for companies in the same industry. This could turn into potential prospects partnerships in the future. So this platform can give the visitors new ideas for content topics on their own.
Do you have any queries to take your business to the next level? Please feel free to take a free consultation call with the Salesforce experts of CloudVandana and get full ROI for your business investment.
Digital Marketing Manager at Cloudvandana Solutions