Google ranking is the most influential factor in online business success. An increased SERP (search engine results page) ranking not only enhances the business’s ability to generate traffic and leads but also increases the brand’s authenticity among customers. A lot of resourcefulness, dedication, persistence, and creativity are needed to rank higher on Google’s search engine results page. In this article, CloudVandana will point out seven effective ways to improve the digital presence or get a higher rank in Google’s algorithm.

1. Assess The Current Google Ranking

Marketers must access their present stage or ranking in the Google algorithm to improve the ranking. Marketers need to check the site speed as site speed is an important Google ranking factor. Slow sites have very little chance of a high search position. It will affect the conversion process, too. If this happens, high-quality content or effective meta description can’t help the website rank higher. So, it is very important to run a speed test to figure out the faults of the existing site. In addition, marketers should also check the page load time for a better assessment. Load time plays an effective role in increasing or decreasing site traffic. After checking the site speed, assessing the overall health of the site is also important before the optimization process.

2. Measuring The Right SEO Metrics

After the speed and overall health test, marketers now need to check some vital metrics of the site to determine the areas in which improvement is required. The most crucial metric is organic traffic. Today, social media, email, and paid ads often lead the pack in driving organic traffic. Google Analytics can guide marketers in getting an overview of acquisition channel reports. In addition, marketers should analyze keywords that generate traffic to the website. Marketers can use Google’s webmaster tool, Google Search Console, to help them. Marketers can set up an SEO dashboard to track all the important metrics anytime.

3. Mobile-Friendly Site

More than half of all website traffic comes from mobile devices. So if the marketers want to rank well, the site needs to perform well on mobile. Fortunately, it is easy to see where the website is standing. Google’s Mobile-Friendly Test can guide marketers in quickly testing their sites’ mobile optimization. There is a great connection between mobile and local search. Google serves hyper-local search, seamlessly connecting consumers and brands.

4. Google Ranking With Keyword Research

Managing on-page SEO in the right manner can improve Google’s ranking. Keyword research is one essential element of inbound marketing strategy. It is helpful to figure out the buyer personas and customer lifecycle of the target audience to understand the requirement and relevant keywords that motivates them. Then, it becomes easy to provide relevant page content to help increase the ranking. Marketers need to insert informational and transactional keywords in the page content to improve the website’s rankings. Marketers’ job is to educate, inform, inspire, and build interest before recommending a product or service.

5. Google Ranking With On-Page SEO

To maximize performance, marketers should create important on-page SEO. The same keywords and titles should be avoided. Generally, Google shows 60 characters on a SERP, but marketers can keep those long tags if a longer title is needed to explain the content. Though meta descriptions have a very low impact on the ranking, they are still very important to determine the uniqueness of content. This can influence the click-through rate from SERPs. Marketers can improve rankings by creating a sitemap. A sitemap tells search engines about the brand of the site’s content. As a result, Googlebot reads the file and intelligently crawls the content. This helps the site to rank in a good position in the SERPs. Sitemaps also provide important metadata about the pages on the site.

6. Link Building The Right Way

Marketers need to build links in the proper way to improve rankings. The following are examples of such links.

Anchor-text linking
Internal Links
Editorial Links

Anchor text links are simple links that appear within the content. They can increase conversion rates. An anchor text linking strategy is used mostly by marketers to rank a particular keyword.

Internal links are also very important as external links. Marketers should link the essential internal pages using optimized anchor text.

Editorial links create useful content and share it through social media. It helps a lot in making valuable links. Search engines like Google pay attention to what others say about your site or services. So, references are the key component that improves Google’s ranking.

7. Active On Social Media

Search engines like Google try to consider as much information as possible about the website. Social media determines the quality of the website. Search engines consider social media as a very important factor. So marketers should publish quality content on social media to earn a good position. Social media can attract a lot of traffic to the website, which influences the ranking directly.

Do you have any further queries or suggestions about improving the site ranking? Please post your valuable comments in the comment section or call the Salesforce experts of CloudVandana for any Salesforce customization.