Google blacklists around 10,000 websites every day. These are sites that have been hacked and lost nearly 95% of their organic traffic and revenue.
This is why it is crucial to keep your website’s reputation and revenue secure. Over $80 billion is spent investing in organic search engine optimization (SEO) on Google every year. In other words, over $80 billion are spent on generating organic traffic and organic revenue to business websites each year.
In this guide, we will walk you through step by step how to keep your website’s reputation and revenue secure.
Why is reputation important in a business on Google?
Your business reputation on Google is crucial for financial performance. Investments in enhancing your online presence for future growth lower marketing costs over time. Search engines trust websites that have a good online reputation.
Nearly 100% of all purchases online involve organic search. Many of these businesses use a CRM (Customer Relationship Management System) like Salesforce to help them move the customer to the purchase stage. To sell services and products to customers, building trust through better relationships is key. SEO is the marketing method for a business owner looking to enhance their brand reputation on Google and build better relationships with customers. Unlike paid advertising, SEO is a marketing method that takes time.
How Long Does it Take to Build a Reputation on Google?
On average, SEO takes a year minimum to see the results. Once the results kick in, the ROI is the highest out of any marketing method. Think of Search Engine Optimization or SEO is a marketing method for creating a strong reputation on Google. Since the investment is long-term and the ROI is high, it is very important to protect your company’s reputation on Google.
How Your Website’s Reputation Affects Revenue?
Customers search to purchase products and services that your company sells. The higher your company shows up on Google; the more customers will come to your website and buy your products and services.
Once your business has a good online reputation, this will create greater revenues. Creating a strong reputation to achieve the number 1 position on search results is challenging. Protecting your website’s reputation in the search results from damage is essential.
How IT Services Keep Your Website’s Reputation and Revenue Secure
There is a very real danger of your business website’s reputation and revenue being jeopardized. Hacking is the process of gaining unauthorized access to your website.
Once a hacker gains access to your website, they could steal valuable business and customer data, as in the case of Roman Seleznev, who stole $170 million by hacking businesses to steal credit card info and then selling it on the dark web. The PR fallout for these businesses was tremendous. Customers flocked from these businesses once they learned their credit card data had been compromised and exposed. The breach was so bad that one company even had to declare bankruptcy.
Total Destruction of a Good Online Business Reputation
In another case, a breach of a business website resulted in losing all organic traffic and revenue due to a wrongful Google penalty.
The site was hacked by an unauthorized agent who installed malicious code. The malware plastered the site with ads for mobile visitors only. Even though the website owner fixed the hack within 4 hours of being breached, it was too late. Google determined that the website was illegally cloaking URLs and took the entire website off Google search, which would have permanently banned the website from Google if not for a personal relationship with John Mueller, the Senior Webmaster Trends Analyst at Google.
How to Protect Your Company’s Reputation Online
These website breaches resulting in massive loss of revenue could have been avoided by working with an experienced Salesforce CRM company such as CloudVandana.
Cloud security companies can protect your website from hackers in the following ways :
- System administrators at these companies monitor and update your website. Updating your website and plugins protects it from vulnerabilities that hackers may use as a backdoor into your website.
- Changing passwords regularly and ensuring they are complex. Keep passwords separate for each system and log in. Disabling a from logging into the other systems if the hacker breaches one of the passwords.
- Regularly backing up your website and testing it.
- Updating software regularly.
- Monitoring email for phishing activity.
- Use HTTPS or SSL security to prevent hackers from understanding your website’s code if they gain access to it.
Choosing Salesforce and working with a Salesforce Cloud Solutions company for protecting your website’s CRM and infrastructure may be the most secure option. No platform is better protected when it comes to the cloud than Salesforce. The platform provides live data on recent phishing, malware, or intrusion attempts by hackers to secure your business reputation. Consider reaching out to Cloudvandana to discuss your Salesforce CRM needs.