A customer data platform is a collection of software that creates a unified customer database to make it accessible to other systems. Data is pulled from multiple sources, then gets cleaned and combined to create a single customer profile. Then the structured data gets available to other marketing systems.
A CDP is a marketing technology with various tools that make it easier for digital marketers to manage and pull various insights from customer data. The tools include a customer database and marketing automation, and various management tools for multichannel campaigns and seamless customer interactions.
In this article, CloudVandana will discuss the key benefits of CDP to avoid marketing challenges.
Customer Data Platform
This efficient marketing technology can work alongside the CRM system and other components to help organizations make the most of customer data. It is now expanding to become a keystone of larger business transformation. Salesforce has also introduced its CDP, Salesforce Marketing Cloud, to manage data and align marketing with information technology, Sales, service, commerce, loyalty, and many more.
This technology helps marketers and other business users to convert data into personalized experiences while maintaining privacy, security, and governance. Let’s discuss the challenges organizations usually face while running their marketing campaigns.
1. Disconnected Data
Disconnected data makes the customer connection challenging. Unifying data is a real challenge for most organizations worldwide. So they become unable to provide a seamless customer experience.
2. Challenges In Privacy Management
Identity and privacy management are key capabilities for any organization today. But various organizations face privacy management issues while handling sensitive customer data.
3. Separate Insights, Segmentation, And Activation
Customers expect companies to understand their unique needs and deliver customized solutions. Marketers are turning to CDP for a faster, no-code approach to customer segmentation, insights, and activation.
Let’s look at the benefits-
1. Personalized Customer Experience
Organizations can build one customer profile. It helps organizations provide a personalized customer experience. Salesforce CDP can combine all known and unknown data. Salesforce can match the anonymous user to the known person in the customer email list.
2. Seamless Cross-Platform Use
Salesforce CDP combines important data from various sources like Sales, Marketing, commerce, Analytics, etc., in one place. So users do not need to log into different systems. So the whole process becomes seamless.
3. Artificial Intelligence
Salesforce Einstein, the AI feature, helps users to build and train custom bots, predict business outcomes through AI modeling, analyze customer language, determine their requirements, etc.
4. Privacy Management
Companies should always handle their customer data with efficiency. The platform provides various data protection regulations through which they can assure the clients about data protection.
Are you looking for an effective Customer Data Platform to eliminate marketing challenges and maintain a long-term relationship with your customers? Please feel free to schedule a consultation call with CloudVandana, a reputed Salesforce Partner in India, and take your business to the next level. Call Now.
Digital Marketing Manager at Cloudvandana Solutions