A backlink is a link from some other website t that web resource. It can be a website or a web page. The quality, quantity, and relevance of backlinks for a web page are among the most important factors that search engines like Google evaluate in order to estimate the importance of the webpage.
There are two methods to link a website to another. The first one is a do-follow link, and the second one is a no-follow link. Though both types of links achieve the same target of linking from the origin site to the destination site, they send different messages to the search engines. In this blog, CloudVandana will discuss the basic differences between do-follow and no-follow backlinks.
Do-follow links help in terms of SEO bypassing the authority of a website to the destination site. This process is called ‘link juice’. Obtaining do-follow backlinks helps to improve a website’s domain authority or domain rating, which actually improves the keyword ranking. By default, links are do-follow, so there is no need to mention ‘do-follow while linking.
No-Follow backlinks do not help in terms of SEO. It does not pass authority on to the website it is linking to. Marketers should add rel = “ no-Follow” while linking to a website.
A no-follow backlink should be used when a marketer does not want to pass the link juice to the linked website. Webmasters generally make links in the comment fields no-follow so the website wouldn’t benefit from spamming comments with links. Marketers can use the backlinks for pages that they don’t want to endorse, for sponsored links, affiliate links, and user-generated content.
Though no-follow links do not provide the full SEO benefits, no-follow links can generate traffic to the website, as well as diversify the backlink portfolio. An organic backlink profile consists of a distribution of both do-follow and no-follow backlinks.
How To Identify Do-Follow and No-Follow Link
To inspect a link, marketers can simply check the link in the browser and check the HTML code. To identify this, marketers can right-click on the link in the browser and select ‘Inspect’. This will show the HTML code associated with that link. If it shows rel= “no-follow”, then the link must be a no-follow link, similarly, do-follow links can be detected.
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Digital Marketing Manager at Cloudvandana Solutions