Account-based marketing is a marketing strategy based on account awareness that organizations consider and communicate with individual prospects’ or customers’ accounts. With the help of this marketing, marketers can close deals faster. Today this blog will help you understand the benefits of Pardot Premium for account-based marketing.
Marketers can communicate with high-value customers with a personalized message. As a result, the customers’ journey becomes faster and more seamless. To implement this marketing strategy, marketers need the right technologies to adopt the most effective processes at all levels.
Pardot Premium is a crucial tool launched in 2020 that offers a set of capabilities that help marketers in every step of marketing.
Reasons To Adopt Account-Based Marketing
Account-based marketing has a variety of functionalities that every marketer should know.
This marketing strategy allows cross-department collaboration amongst teams. In a simple way, the marketing team works on a strategy, and the sales team creates their targets, maintaining that strategy. This collaboration amongst the various departments of an organization makes the tasks easier and more organized.
Enhanced Business Relationship
It allows marketers to work with the right set of businesses. Communicating with high-valued customers leads to long-term relationships with them. This marketing strategy builds relationships with the accounts and adopts the ‘quality over quantity strategy. Giving more time to increase the customer relationship makes more loyal customers through referrals.
Streamlined Sales Process
There is a vast difference between the traditional sales process and the account-based marketing sales process. The formal sales process is long, while this advanced process helps identify high-value opportunities, is more personalized, and provides a fantastic experience.
Seamless Customer Experience
Account-based marketing provides a seamless, personalized experience to the customers. In addition, these seamless, customized experiences provide a consistent journey to the customers.
Benefits Of Pardot Premium
Let’s look at the benefits of Pardot Premium with account-based marketing.
Pardot Business Unit
Pardot Business Units helps maintain a 360 view of the markets for better insight. In addition, the business snippet feature can manage the automation functionalities across various business units.
The Sandbox feature allows the developers to test Pardot in a private setting before disclosing it to customers. Developers can test the configuration and all the functionalities before they go live. Pardot Premium Plus allows the developers to check new automation, permission-based user access, feature updates, and many more.
B2B Marketing Automation
Pardot Premium’s Marketing Analytics Plus is an excellent feature for marketers. The AI-Based capabilities help to compile data for marketing efforts and make a conclusion that is backed up by actual numbers. Analytics features help the marketing team with the exact scenario, whereas the predictive feature guides them to select the following procedure. This data-driven approach allows maximizing the ROI at every stage of the sales funnel. Pardot Premium helps to figure out tasks that are important for marketers.
Sounds good? You can also experience all the functionalities of this platform by implementing Pardot Premium for your organization. Please feel free to reach out to CloudVandana, a registered Salesforce consulting partner from India, and get a free consultation from the Salesforce experts to enhance your organization.
Digital Marketing Manager at Cloudvandana Solutions