Salesforce Marketing Cloud provides digital marketing automation and analytics software and services. It was introduced in 2000 under the name ExactTarget. The company filed for an IPO in 2007 but withdrew its filing two years later and raised $145 million in funding. Predictive Analysis allows businesses to foresee what is likely to occur in the future by using patterns in the data they already have. 

In this blog, CloudVandana will discuss Predictive Analytics in Salesforce Marketing Cloud. Effective marketing requires understanding the right audience first and how to communicate depending on their preferences and behavior. Many businesses across the world have started using predictive marketing analytics. The predictive marketing method provides data analytics to identify the marketing plans that have the best chance of being successful. Salesforce Marketing Cloud helps to enhance the power of Predictive Analytics and Predictive Modelling on Salesforce so that users can easily customize and personalize based on their customers’ requirements. 

Salesforce Marketing Cloud

It is a marketing automation software that helps businesses to enhance their effectiveness. Through this platform, marketers can run successful marketing campaigns, create effective management strategies and build healthy customer relationships. It offers organizations a range of analytics and digital marketing automation services. 

The platform enhances the marketing strategies of the organizations. So organizations worldwide that are using this platform can easily send personalized mass emails to a range of potential clients. Marketing automation can engage customers through several channels, including email, social media, the web, and mobile phones. In addition, it utilizes the information to capitalize on the brand’s online presence. 

Predictive Analytics

With the help of predictive analytics and machine learning, businesses can now analyze a huge amount of data quickly, improving the precision and utility of prediction models. Organizations are now using these data insights to create a personalized journey for customers and increase their sales. 

Users can segment the audience using predictive analytics based on firmographics, interests, or other factors. Users can develop identification models based on customer data. 

Web predictive marketing helps websites to transform from a static, one-size-fits-all solution to a more customized and dynamic one.  This can be used in email campaigns to send customers customized and personalized communications in their inboxes. 

Businesses can predict customer behavior across sales, marketing, and service channels by using CRM. Through cross-selling opportunities, businesses can get an overview of their client’s journeys and behavior. So they can provide a customized and personalized solution. 

Salesforce And Predictive Analytics

With Salesforce Marketing Cloud, users can use the power of artificial intelligence to predict customer behavior. The artificial intelligence Einstein analyzes the subscriber base and predicts the engagement across various behavior like-click an E-mail, their likelihood to open an E-mail, unsubscribing from the list, and converting to the website. These behaviors represent a consumer’s likelihood to take action in the next 14 days and are refreshed daily. So, the essential step is to choose the proper predictive analytics model.  

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