Salesforce Marketing Cloud allows marketers to interact with their customers and prospects from any channel or device and combines customer data by creating real-time communication and helps to gain customers’ trust. 

Salesforce Marketing Cloud platform effectively saves time with unique and excellent features for designing impressive email marketing campaigns and establishing long-term customer relationships. 

In this article, CloudVandana, a reputed Salesforce Partner from India, will describe Salesforce Marketing Cloud editions and their features. 

Salesforce Marketing Cloud Editions

Let’s look at the details-

Basic Edition

The basic edition emphasizes email marketing and comes with automation, data segmentation, journey builder, and predictive intelligence. It is best suited for startups that require a simple customer management system to create and send personalized emails for email marketing. 

Key Features

Features include Drag and drop segmentation, Content Management, Mobile and web-optimized templates, A/B Testing, Campaign Reports, Access to service and sales cloud, Transactional messages, Triggered Messages, API Access, etc. 

The approx cost of this edition is $400 / month.

Professional Edition

The professional edition is an updated version of the basic edition. This edition has excellent features to offer predictive intelligence, automation, journey builder, and data segmentation. It also helps marketers to build unique marketing campaigns. This is the best solution for organizations looking to create long-term relationships with their customers using Journey Builders. 

Key Features

Key features include- Email conversion tracking, sender authentication package, triggered communication, personalized content builder, mobile and web analytics, etc.  

The approx cost for this edition is $1250/ month. 

Corporate Edition

The corporate edition includes excellent features like journey building through email, web, and mobile, Einstein capabilities for personalizing communication, and additional professional features. 

This edition is created to satisfy the business needs of mid-size organizations and growing companies. 

Key Features

Key features include-Customer journey builder, Group messaging, Cross-channel personalized content, push messaging, etc.,

The approx cost of this edition is $3750 / month. 

Enterprise Edition

This edition is suitable for multi-level organizations. The features support customers’ journeys across multiple cross channels. 

Key Features

Some great features include- Target audience builder, Multiple business unit support, Real-time big data segmentation, etc. 

The approx cost of this feature is $25000/ month. 

Enterprise 2.0

This edition is ideal for multi-level organizations working with several brands. In this edition, the organizational nodes are called business units. The unit on the top level is the controller of personalized content used for marketing campaigns. Users can share personalized content globally through business units and customized content according to the local market. 

Key Features

The features include-

  • The edition allows the creation of toolbar buttons in the email studio using page actions. They help to capture data and move it to target pages. 
  • Business nodes are the hierarchical nodes of the organizational structure. The structure controls access to information. The business units can be added, deleted, and updated based on business needs. 
  • Users can be added under the nodes or business units. The controller can add and remove users from business units.
  • Marketers should ensure that the email campaigns reach the target audience and that subscribers are saved and filtered under specific business nodes. 
  • The feature of mass administration helps import bulk data of business units and users. 
  • This edition allows for a set of separate IP ranges from different business units, etc.

Are you confused about choosing the best edition to enhance your business? Please feel free to schedule a consultation call with the reputed Salesforce partner CloudVandana and get the best solution based on your requirements. The skilled and expert Salesforce Staff Augmentation team can take care of the Salesforce implementation and maintenance to keep your business one step ahead of competitors. Call Now

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