Salesforce Marketing Cloud is a Digital Marketing Automation provider. It builds relationships between the organization and the customers. If any organization is looking for a solution that will provide a good service to the customers and build a reputation, then Salesforce Marketing Cloud is the best solution for them. Today, in this blog, CloudVandana will describe the details of this platform, its functionalities, and various platforms that it provides. 

Salesforce Marketing Cloud is one of the market leaders in the marketing cloud domain. Marketing Cloud is the platform that provides relevant, personalized journeys across various channels and devices. It helps marketers deliver the right messages to the right people through the right channel. This marketing platform provides different tools like analytics builder, journey builder, contact management tools, and various channels like email and mobile. 

Features Of Marketing Cloud At A Glance

  • The platform provides a personalized and customized customer experience to build a long-term relationship.
  • Marketers can track the customer journey across various channels, devices, and different stages of customer engagement through a single integrated platform.
  • It is very easy to integrate Salesforce Marketing Cloud with other software like Salesforce CRM, Salesforce Sales Cloud, and other applications for better offerings. 

Different Channels Of Salesforce Marketing Cloud

We have now got an overview of this marketing platform and its various functionalities. Let’s have a detailed look at the different channels for better customer insight. 

Journey Builder

Journey builder helps the marketers to provide 1:1 journeys to the customers. Marketers can deliver various types of journeys to the customers irrespective of the organizational size. Even sales and service activities can be incorporated within the journey. Marketers can define specific goals, measure CTRs, timing, conversion, and many more functionalities. This platform helps marketers to evaluate the progress of marketing. 

Audience Builder

Audience builder provides a single view of the customers using different data sources. It filters the customer’s data from various sources immediately. Through audience builder, marketers can be engaged with their audiences immediately whenever required. 

Personalization Builder

This channel helps marketers to build customer profiles. Then they can deliver personalized content to those customers depending on those data for a better conversion rate. 

Content Builder

With the help of content builders, marketers can create, manage, and track content across digital channels. The content builder comes with an enhanced algorithm to determine and deliver the best content for each and every customer. 

Analytics Builder 

Analytics builder helps the marketers to unveil new insights about the customers. Through this channel, marketers can present the reports in various techniques like bar graphs, pie charts, etc. 

Marketing Cloud Connect

Marketing Cloud connects marketers with all the customer data in different Salesforce products. Marketers can trigger actions that connect interactions across the Salesforce sales cloud, the Salesforce service cloud, and other Salesforce platforms. 

There are five additional channels through which organizations can interact with its prospect and customers. 

  • Email Studio
  • Social Studio
  • Advertising Studio
  • Mobile Studio
  • Web Studio

So, these were the various channels and the basic functionalities of the Marketing Cloud platform. Are you looking for a Registered Salesforce Partner for a seamless implementation of Salesforce Marketing Cloud? Contact the Salesforce experts of CloudVandana and get the full ROI of your Salesforce investment.

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