SEO tools provide the metrics and alerts about the overall health and success of a website. They help to enhance the areas of opportunity and detect the weakness or issues that may resist a website from ranking and earning visibility in the search engine result pages.

If marketers want to work smartly with search engine optimization, then having the right SEO tool is very important. There are various SEO tools available on the market to help marketers and boost their marketing campaigns and common needs. SEO tools are first, free, and user-friendly.

In this article, CloudVandana will describe the functionality of seven such SEO tools that can enhance marketing efforts.

1. Google Analytics

Google analytics helps in completing web statistics and search insights. There are no limitations for the usage, but the queries, that send the organic traffic, are generally hidden. Google Analytics tracks every traffic, its origin, the landing page of that traffic, and many more on a website.

Google Analytics is not only for SEO as it does not show the keywords that send the website that traffic, but still a helpful tool to track the traffic that is coming from organic search results.

2. Ahrefs’ Webmaster Tools

Through the help of Ahrefs’ webmaster tool, marketers can run a technical audit of a website. Ahrefs offers 5000 crawl credits per month for a project. After signing up in Ahrefs’ webmaster tools, website owners can audit their website for over 100 + technical SEO issues. The tools also give suggestions for fixing those issues. The tool also suggests the areas where a website can improve the internal linking, which actually leads to a higher ranking in search engines.

3. Google Search Console

Google Search Console offers constant website analysis, alerts, and error reports to the website. This tool shows a few technical SEO, the top 1000 backlinks, and the top 1000 organic keywords. With the help of Google Search Console, marketers can fix the technical issues on the website. They can check the essential data like clicks, impressions, and average ranking position, submit a sitemap, etc to enhance the marketing strategy.

4. Google PageSpeed Insights

This tool checks the speed and usability of a website on multiple devices. There is no limitation in this tool. Users just need to enter a URL and this tool will show results testing the loading time and performance of the website. This tools also suggests the sectors for improvements depending on the different metrics.

5. Ahrefs’ Backlink Checker

Ahrefs’ free Backlink Checker shows the top 100 backlinks to any website URL, along with the total number of backlinks and referring domains, domain ratings, and URL rating where applicable. A great way to use this tool is to paste the competitor’s website and find out the potential link-building opportunities.

6. Google Trends

There is no such limit to this tool. Google Trends shows the popular search terms that are trending on the web. Marketers can compare the multiple terms to see the relative popularity.

7. Google Ads Keyword Planner

Google Ads keyword planner runs an ad campaign to see the exact search volumes. Marketers can enter a keyword or group of keywords into the tool and this tool will guide the marketers with the keyword strategy. The tool provides the metrics for monthly search volume, competition, and even some suggested terms.

These are some of the important SEO tools to boost marketing efforts. Are you looking for a Registered Salesforce Partner for a seamless implementation of Marketing Cloud? Please feel free to take a consultation call with the Salesforce experts of CloudVandana to get started.