Salesforce Pardot is a CRM Integration that automates B2B marketing. Pardot has an enormous range of features and tools to optimize customer satisfaction. There are a few tips that will help any Marketer at the top of the automation game. Some of these features can be found in Pro and Enterprise editions of Pardot, and available in Standard for an additional cost. CloudVandana will be happy to suggest to you the features you might need to run your business or organization successfully.
1. Dynamic Content
Dynamic and informative content can level up your website in many ways. Instead of a general web page that summarises a product or service in a common way, a marketer can display a highly personalized brochure that focuses on the prospects of the organization. This will increase the interest of the audience and the target will be successful.
An enormous benefit of using landing pages that are hosted on Pardot is the ability to insert definite logic into the Engagement Studio. If a potential customer views one of the landing pages and leaves the page in the middle of filling out or without the purchase, one can add some personalized content and exclusive offer and send them an email after a few days. Pardot has its own method of retargeting, by which an organization or a marketer can view the conversion rates and the sales.
3. Segmentation Rules
Segmentation rules give you access to a detailed list of information about user behavior so that you can have an understanding and perceptive reports on specific audiences. Pardot helps you provide a quick report with specific criteria like the source of new customers and the time they spent on your website.
4. Simplify Onboarding and CRM Integration
You can embed forms within dynamic content which can show different forms to different prospects depending on certain criteria. This is a temporary way of enabling A/B testing on forms if you manage the data well. One half would receive from A and the other half from B. So you can make a decision on the optimal form by comparing form submissions.
5. Scoring Categories
A company that sells multiple products or services, categories give a clear indication as to what prospect is interested in. A clear strategy for scoring categories can do anything to uplevel a brand.
6. Associate Your Assets
If you do not associate your assets with the right category, you will miss out on useful insights, and it could interfere with some of the automation rules. The folder needs to be changed after saving, and you have to make sure everything is at home. Pardot helps you to save a lot of time when creating a new campaign.
7. Pay Attention to Email Client
To know the data of the people who viewed your emails on mobile, Pardot takes a very important role. It gives us the data of the devices. With new devices like the Google Pixelbook, which is a laptop and a tablet, as well as mobile usage at an all-time high, mobile responsiveness is a big deal. You have to take the devices and the browser into consideration. This way, a marketer can create or promote content that is mobile-specific.
8. Dependent Fields
Dependent fields make it easier to capture more information from the right person and help to keep the forms short. If a group of targeted people can be identified for publicity, a marketer can approach them if they are interested in subscribing to the newsletter or can schedule a call for further steps. These things can be done using dependent fields.
9. Automation Rules
A marketer gets to know when a prospect loses interest in them but rarely knows when they might be interested again and may come back. Automation Rules can fix this error for the marketer. Automation Rules tags to pick up returning prospects by linking them with landing page views. CloudVandana makes it easy with the easy Pardot implementation, which enables the right tool according to your needs.
Digital Marketing Manager at Cloudvandana Solutions