Pardot gives the functionality to make the simple files trackable. it also allows you to trigger a completion action on files that you have uploaded.
By means of the trigger, you can take action on prospects who are engaged with the marketing files that you upload into Pardot.
As specific files downloaded by the prospects you can perform some various actions on them.
- Add to a List.
- Send an autoresponder email.
- Change the prospect default, custom field value.
- Adjust their score.
- Assign to a specific user.
Here you can check the screenshot of the action on that specific File.
If you need help setting up Completion Actions, you can get in touch with us here.
Marketing Automation Specialist/Pardot Consultant at CloudVandana Solutions.
3X Salesforce Certified.