In this digital era, trends do not stay around for a decade. Sometimes trends change overnight. Marketers need to be updated every time to walk through the current trends. The good news is that Twitter trending topics are always up-to-the-minute resources for staying on the right track of what is trending. From that update, marketers can build campaigns and content around topics that are relevant. Today, CloudVandana is providing few tips to boost marketing with Twitter Trending Topics.
How Twitter Trending Topics Work
Twitter Trending Topics are mainly based on Twitter’s algorithm. Twitter makes out what a large number of people are talking about and determines the topic to be trending and shares it. Under Twitter trending topics in the ‘What’s Happening Section’, people can find not only the popular tweets but also a synopsis of the topic and headlines associated with the topic to give some context.
Twitter uses data based on the interactions and maximum likes and followed contents to share. This is very helpful as people get to know what is happening on the other side of the world or country. Users can find out the trending topics on the ‘For You’ link on the website or magnifying glass icon on the Twitter app. Marketers can figure out the relevant topics to focus on for marketing efforts.
5 Tips To Use Twitter Trending Topics To Boost Marketing
Marketers can use Twitter Trending topics to understand the target market’s interests so that they can reach out to the prospect with the updated knowledge.
1. Find Out The Popular Thing In The Niche
If a marketer is active on Twitter, Twitter will show the most relevant tweets that fit the interest of the marketer. If marketers are already following up and interacting with the content related to their niche, they will be able to see the trending topics that reflect their interests. This is specifically useful if the marketers are not personally part of the same demographic or interest group as their target market.
2. Related Tweets For Users’ Opinions
Once a marketer gets an idea of the latest trend, it becomes easy for the marketers to dive deeper into the topic to find out the reaction and feel of other people. Trending topics regularly reflect news stories or events around the world. The right tweet can serve as a neutral focus group, where marketers can hear from the target market about the popular topic.
3. Avoid Downward Trends
Marketers can use trending topics on Twitter to see which topic is losing strength from the first row. When marketers are busy with other marketing agendas, the list of trending topics can be changed. So before a launching program of ads or content, marketers need to be sure that if the topic is still popular or already has lost its importance. So working on less important topics leads to failed campaigns. Marketers should avoid the topics that seem to be downwards in trends. Marketers can cross-check the importance and ranking of any topic with Google Trends.
4. Recognize Linked Keywords And Hashtags
Trending Twitter topics not only give the general perception about the latest things but also give specific insights into keywords and hashtags that are trending around the topics. The words and phrases people using in relation to the topics should be considered to know the interest of the target market. Marketers can learn about the latest hashtags and keywords researching the top tweets. If marketers create pay-per-click campaigns or keyword-driven ads, they can know the natural keywords and phrases.
5. Content Perception
If the content creators or the marketers face any problem regarding the selection of the content topic, they can look into the trending topics on Twitter for a better understanding. Marketers do not need to write about the specific trending topics but they can get inspiration from those trends. Implement new values and information into a conversation or content can help marketers to generate brand awareness.
Importance Of Tweeter Trends In Marketing
If marketers want to create a campaign that will interact directly with the target audience, they need to be aware of the trending topics of people’s interest. It is not possible to read their minds for their thoughts but their engagement with specific subjects helps the marketers to understand their target audience in detail.
Additionally, Twitter trends save the time, work, and money of any campaign as marketers directly can set their goal with the help of these trends, as a result, success rates increases.
Digital Marketing Manager at Cloudvandana Solutions