Search Engine Optimization is a practice of increasing the quantity and quality of traffic to the website through organic search engine results. It is the main formula for getting pages to rank higher in search engines such as Google. Search is one of the main ways in which people discover content, images, videos, etc. So getting a higher rank can lead to an increase in traffic to a website.
In Search engines like google, yahoo, etc, the organic search result page often features paid ads at the top of the page, followed by the ‘Organic search results. Traffic that comes via SEO is often called organic search traffic. Paid search is referred to as search engine marketing (SEM) or pay-per-click(PPC).
Following are a few breakdowns definitions of SEO.
Quality of traffic A marketer can attract all the visitors in the world by SEO but if only they are interested in the product or services that the marketer offers, then it becomes quality traffic.
Quantity of traffic Once the organization has the right people clicking through from the search engine result pages, more traffic is better.
Organic results Ads make up a significant portion of many SERPs. Organic traffic is any traffic that a company or an organization does not need to pay for.
How Search Engine Optimization Works
Search Engine has a crawler that goes out and gathers information about all the content they can find on the internet. The crawler brings all the relevant content with the same keyword and builds the index. The index is then fed through an algorithm that tries to match all the data with the query.
There are lots of factors that come into the search engine’s algorithm. The main part of Search Engine Optimization is Optimization. Optimization is the process where all writeup and content are stored and search engine crawls to the particular content, and the user who arrives via search gets to see the contents that match the search.
Optimization may come in many forms. Just the marketer has to be sure about the title tags and the meta descriptions are both informative and relevant to the content and the right length to pointing internal links.
Search Engine Optimization Overview
To get a good rank in SEO, a marketer or an Organization needs to emphasize on few points.
SEO Friendly SiteWhen a marketer is ready to start walking with a Search Engine Optimization, proper SEO techniques should be applied whether it is a brand new site or an old site that needs an update. The first and foremost thing is to choose an SEO-friendly domain name to get the best results for internal links.
Content and related markup A site is not complete until it has quality content. A content writer has to be sure to provide SEO-friendly content to the website. A proper markup also should be there so that search engines can understand the content matter.
On-Site Topic Onsite topic refers to all the topics on the website like testimonials, help pages, blogs, videos, etc. A proper website should have these onsite topics for sear engine ranking.
Link Related Topics It is a great way to hyperlink different content to one another. It navigated the related pages on the internet. Search engines use links to crawl the pages. Through the link-related topic, the search engines can crawl to all the pages that are hyperlinked.
Other Optimization There is a variety of other optimization like Conversion rate optimization(CRO), Local SEO, Technical SEO, etc.
The evolution of SEO Search engine algorithms changes frequently and SEO strategies evolve in response to those changes. It is believed that SEO was created in 1991. The world’s first website was also launched at this time. For the need of structure and accessibility, the search engines were created.
Digital Marketing Manager at Cloudvandana Solutions