Seo Friendly Website means that search engines like Google can easily crawl the webpages efficiently, search the content effectively with the help of keywords, and index the search result in the database. When a user searches for content, Google can easily show the index’s most relevant and valuable outcome.
Today, CloudVandana will describe the five most essential tips to create an SEO-friendly website for better conversion rates and brand awareness in this blog. Of course, redesigning the whole website can be expensive and time-consuming, so it is always recommended to recheck the pitfalls that can hamper the websites’ SEO.
A website redesign means a massive change to the website. Website redesign involves large-scale changes to the website like coding, content, structure, and visuals.
Website Redesign improves SEO and site performance, simplifies the user experience, updates the content strategy, and offers faster load speed. An SEO-friendly website allows the brand to change the fundamental structure of the website and make it easier for visitors to navigate easily.
If an organization experiences low conversion rates, high bounce rates need better UX, or the webpage is not responsive on all devices. Above all, not SEO friendly, then website redesign is essential.
Let’s look at the essential points to create an SEO-friendly website.
Things To Consider While Creating SEO Friendly Website
Webpage speed is the main factor that affects SEO most. Visitors leave the website due to slow loading times. If a website redesign is done in a great way, it gives a long-term return, but if it is not done correctly, things can be turned out a nightmare if it is not done correctly.
Let’s look at the SEO checklists while creating an SEO-friendly website. To get the best results, a proper goal should be created. After coming up with the plans, planning should be made towards a timeline. Then the organization should select the right team to carry out the vision. Organizations will need talented designers, developers, and content managers to ensure all the tasks are running smoothly.
These five SEO tips will help any professional stay organized throughout the whole process and ensure that the developers don’t miss a single important thing.
1. URL Redirects Mapping
Without a proper URL mapping, links can be broken and increase the risk of losing a lot of hard work in building an organic profile. Some pages will get moved during a redesign, and some will get deleted. So proper mapping is essential. Sometimes, marketers change the category and URL of the content to give existing content an organized look. But this may lead to enormous consequences. Redirects can get very scattered with a large website, so it is essential to map them carefully.
2. Information Architecture Updation
Most users leave a website due to bad navigation. Though website navigation and information architecture(IA) are different, the IA should inform how the site navigation is structured. Information architecture organizes the information in the sitemap. Most visitors look at a site’s layout and navigational links on the first visit. The whole organization depends on the type of website and the value of the information.
3. Audit The Existing Content
Content is an integral part of any website’s organic presence. In present times, a vast number of marketers use content marketing, and this strategy leads to a high conversion rate. Content can take the whole SEO process to the next level, but marketers need to plan the entire strategy accordingly.
4. Content Optimization
After the content audit, marketers should understand what content will be there on the website. A lot of time and effort is needed in the audit, so improvement is necessary for the best-rated pages. This process can increase organic traffic. Dropping from the top rank can decrease the organic traffic, so it is essential to optimize the existing pages.
5. Page Speed Optimization
Page speed is one of the most important factors of SEO. Visitors generally leave the pages that take a lot of time to load. They leave the website and take information from a similar website. If the page takes more than four seconds to load, the carrier may experience a drop in customer satisfaction.
The first and foremost thing is to check if the images are correctly optimized or not. Videos should be embedded first to load faster, but various tools are there to shorten the videos if they don’t.
These are the five most important things to remember while setting up a website well optimized for SEO. There are various other factors that marketers and developers can adopt while redesigning a website.
Digital Marketing Manager at Cloudvandana Solutions