Website Optimization is the process of using tools, advanced strategies, and experiments to improve the performance of the website. The key factor of any business success depends on how well a marketer optimizes the website. No matter how unique and brilliant products or services a brand have, without the proper marketing strategies, organizations can’t reach the target market and earn revenues.
Marketers need to be strategic for web optimization so that Google’s SERP (search engine result page) algorithm shares your site with relevant users over any competition.
Website Optimization For Free
A lot of marketing strategies can be expensive, but SEO is not. Marketers can use search engine optimization only with the help of a few techniques. Marketers can easily get started with alt text, creating content, and detailed keyword research. If proper dedication and time are given to website optimization, marketers do not need to spend money on it.
1. Keyword Research
The best on-site optimization starts with keyword research. Keyword research is the process of finding relevant words and phrases for your niche or offerings and heavily searching on Google. Marketers can find the website to rank higher after starting the keyword research properly. This will lead to an increased click-through rate and conversions.
2. Site Navigation
Site architecture is an important part of Website Optimization. If people can’t easily navigate through the site, they will soon click off. Before designing, marketers should have an idea about the Webpage and its outcome. Marketers should think about what pages should go where, why they should go, and ultimately where the marketer wants the people to end up. The website layout should be simple and consists of a few pages so that visitors can easily navigate all the pages. The website will not only become easily optimized but also help the marketers to stick to a low budget. Basic websites are cost-effective, easy to crawl, and higher in speed. So Marketers should always go for a basic layout for better optimization.
3. Landing Page Creation
Every website needs some places for the user to land. If the marketer is using marketing skills to drive traffic to the website for a particular product or offering, they need a landing page so that the visitors get a clear understanding of the offer. The selling points should be the same as they are on social media. Landing pages are a great alternative to detailed websites. Landing pages are simple to use and easy to optimize.
4. Mobile Optimization
Mobile phones are the primary device for surfing the internet. So if the websites are not mobile optimized, visitors will leave the site immediately without waiting. So websites should be mobile-friendly.
5. Site speed
The website should be fast while loading. Google provides a free tool called ‘Page Speed Insights.’ Marketers can search the URL and it will tell the marketers how fast the page loads. Google’s algorithm will use loading time as a ranking factor while determining the user-friendliness of the website.
Digital Marketing Manager at Cloudvandana Solutions