Today, in this blog, CloudVandana will be discussing the various ways of converting website visitors into leads.
Marketers generally create a responsive website to drive people to the website, but without a good conversion rate, the whole process goes in vain. So they should adopt a proper strategy to convert those visitors into leads and increase the rate. Let’s look at five important ways of the process-
1. Persona Creation
Before setting up the strategy, marketers should select an ideal customer base and the offerings that can attract them. This can be created based on the demographics, the likes and dislikes of the visitors, etc. The offering should be customized based on these metrics and will be presented in such a way that it will push them into the next stage of the sales funnel with a proper call to action process.
2. Educate The Visitors To Enhance Leads
Marketers should plan content that can educate the visitors and help them to move seamlessly through the sales funnel. A brief description of the product or services that people are visiting will help them to make a good buying decision. Marketers can produce informative blogs, infographics, video content, ebooks, and webinars, to give them a better insight and make them familiar with the brand.
3. Call To Action
A call to action button should be placed at the top of the landing page so the visitors can take the desired action. Sometimes, this process involves an exchange of information like the email address of the visitors or basic information like names and phone numbers. This will help the marketers to send newsletters and various offers to engage them with the brand.
4. Image Optimization
When visitors come to the landing page, they do not wait a long time for anything to load. So marketers should choose images with a decreased file size for better engagement.
5. Proper Follow Up
After the conversion, marketers should create a proper follow-up strategy for future revenue. Marketers should send a thank you email to make the visitors special. This will add more value to the whole business process.
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Digital Marketing Manager at Cloudvandana Solutions