Backlinks are considered to be the most important metric for SEO among hundreds of ranking factors. In the previous blog, we have discussed the importance of backlinks. Traffic to a website depends on the quality of the backlinks. So the more authoritative link will be connected to your site, the better ranking and traffic you’ll get. When search engines like Google crawl the web for particular keywords, Google looks in particular for any website’s backlinks, to understand the connection between the website and the linked website. So building and earning backlinks is very important as it decides the rank as well as visibility of any webpage.

So it is needless to say that earning quality backlinks is a little tough. But there are few smarter ways to build and earn backlinks to get authoritative websites to link. Today, CloudVandana is discussing few such tips so that websites can earn or build quality backlinks.

Backlinks building is not an instant process, it is a gradual process if can be done in the right way.

1. The broken-link building method

The broken-link building method is one of the most effective ways to perfectly create one-way backlinks. The technique requires contacting a webmaster to report the broken links. The webmaster also sends notifications to the other site. Here chances are higher to get back the backlinks. To find the broken links in the pages, a Google Chrome plugin called Check my Links can be installed in the system. This plugin quickly discovers all broken links. The marketer should be helpful, not greedy to get a backlink. 

2. Backlinks through infographics

Infographics play an important role to bring traffic to the websites and gaining valuable backlinks. They attract people because they are easy to understand and share. As everyone loves visual presentations, the demand for infographics has increased significantly. Each one should include a unique and attractive story for the audience. Infographics can be made based on the trending topics then statistical data can be used. Before creating the infographics, proper research and data-gathering must be there. 

3. The advantage of Guest Articles

Guest blogging is one of the effective ways to reach new audiences. Publishing content on different platforms and other websites opens up new exposures and new audiences for any website. Besides increasing backlinks, this method increases the reputation of any website to the online audience and social media followers. Even Google has already started accepting guest contributors on its Google Analytics Blog

4. Use Resource Links From Trusted Sites

A resource is like a guide to the creation. Marketers can use resource links from trusted sites to enhance the backlink-building strategy. This kind of resource can be a great tool for a marketing team. After it is written, links can be earned through email outreach. A simple email can be sent to all the resources whose blogs were included. 

5. Keep An Eye On Your Competitors

Staying up to date with the main competitors’ marketing strategy is very important in order to get more organic traffic and earn backlinks. The main competitor’s link-building strategies and social media management activity give a better idea to any marketer. An alert can be set to know the content publication or reading their newsletters. An idea should be there how they are using the backlinks to promote their websites. 

6. Internal Link Building

Internal links are a key factor for a successful link-building strategy. With the help of internal links, a website can help users navigate through the website and increase the customer experience. There are many tools that can automatically create internal links on blogs, like WordPress, but doing the task manually is advisable. 

7. Promote The Content

Great articles won’t be able to get quality backlinks unless a marketer promotes the content in the right way. A proper promotion activity leads to earning many quality backlinks. 

Besides promotion, keep track of the backlinks is very important. Sometimes backlinks get disabled after a specific time, so a continuous screening should be there to get the broken links back. 


Link building is very important for Search Engine Optimization. It is the major factors search engines use to determine the rankings, meaning the organic results that come on the first page. The more high-quality, and authoritative sites link to your sites, the higher the blog posts and sales pages will appear on the search result page. 

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