Backlinks are links from a page on one website to another. Backlinks are also called inbound links as they represent another website’s traffic coming to your own site. The quality and quantity of the backlinks can help any marketer to rank higher in search engines. The reason is backlinks are considered an indicator of how popular any website is with users. Implementing, managing, and analyzing the performance of backlinks is an important aspect of search engine optimization(SEO) and SEO strategies.

Backlinks are links from a page on one website to another. If someone or any site links to your site, then you have a backlink from them. 

The Importance Of Backlinks

Backlinks help to enhance three main things.

1. Rankings

Search engines like Google see backlinks as voting. The more votes a website will be getting, the higher rank they are likely to get in search queries. The number of backlinks from unique websites strongly relates to organic search traffic.

2. Noticeable

Search engines revisit popular pages more often than unpopular ones to find new content. If contents are backlinks to some popular sites, search engines discover the content faster.

3. Referral Traffic

Backlinks help to build useful resources. They are clickable and redirect to the connected page. When someone clicks on the link, referral traffic occurs.

Quality Backlinks

Not all the backlinks work in the same way. Following are some of the important features of backlinks that are considered quality backlinks.


Google places value more on relevant backlinks as people are more likely to click on them. For example, if a restaurant gets backlinks from 2 pages, one is about babysitter services and another one is about organic fruits and vegetables, chances are more valuable for the second one. 


Backlinks from strong web pages generally transfer more authority than weak ones. In addition, internal backlinks also play an important role in a page’s authority.


Backlinks from high-traffic pages send more referral traffic than low-traffic pages. That is quite natural. However, there is no proof that backlinks from high-traffic pages affect the rankings of a website more than those from low-traffic pages.


As people are more likely to click on prominently placed links, some links on a web page probably pass more authority than others. So if any link is placed in the footer of a website, the possibility of clicking on that link is less than other links which are placed in a proper position.

The Way Of Getting More Backlinks

There are three main ways to get more backlinks, creating, earning, and building.

Creating Backlinks

When a content writer or a marketer manually adds links to the site from other websites, then it is called Creating backlinks.

Earning Backlinks

When content is discovered by traffic via search engines, social media, or word of mouth, then it is considered as earned backlinks. These backlinks are considered organic. A marketer can earn more backlinks by creating quality content.

Building Backlinks

When a marketer reaches out to other site owners, editors, or webmasters and asks them to link to his page, then, the process is called building backlinks.

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