Market Segmentation is essential to reach customers with marketing messages and campaign ads. We have to be more precise on “right market with the right message”. If we aim too broadly, our message might reach many people, in which many might not be interested. It is to optimize our audience to reduce the wastage of advertising dollars.
Why Market Segmentation
Market segmentation can help you target just the people most likely to become satisfied customers of your company or enthusiastic consumers of your content. To segment a market, you split it into groups with similar characteristics. You can base a segment on one or more qualities. Splitting up an audience in this way allows for more precisely targeted marketing and personalized content.
The main aim is to increase the return on investment(ROI). This is achieved when the right audience is targeted. Marketing Segmentation helps you target your content to the right people in the right way. This can increase the chances of people engaging with your ad or content and resulting in efficient campaigns and improved ROI.
Benefits of Market Segmentation
Marketing segmentation offers many benefits to marketers, publishers, and others, including the following advantages
1. Improves Campaign Performance
If you advertise to a wide range of audiences, you will spend a lot on ads, but a relatively tiny percentage of the audience will convert as customers. Targeting a specific segment that is likely to be interested in your content or product is a more effective way.
Segmentation helps you learn more about the audience to tailor the messaging to their preferences and needs. If you direct your marketing to a segment with suitable characteristics, you can considerably increase your campaign’s conversion rate.
2. Informs Product Development
It is imperative to understand the customer’s needs. Market segmentation can also help companies develop products that better meet the needs of their customers.
Designing the products after understanding customers’ needs helps you improve the customer relationship. This will enhance the company’s reputation by making the customer feel happy that you understand their needs.
3. Reveals Areas to Expand
To improve or expand into new markets, you should be aware of the areas where changes are to be made. Market segmentation can help to identify those areas where the marketers can improve. For example, when you look at your audience data, you might discover interests that you didn’t realize your customers had. Based on that information, the marketer can do the needful where those changes are implemented and encourage the customers to buy.
4. Improves Business Focus
Maintaining Brand identity or specialization in a particular product type is also the main feature in successful marketing. Market segmentation can also help businesses focus their efforts, enabling them to establish a brand identity and specialize in a particular type of product.
If a brand tries to sell everything, it likely won’t significantly impact any one market, and its offerings may be of lower quality than companies that specialize. In addition, leaving the Customers in a confused state may lead to losing those customers. As your company grows, you can expand your offerings, but when first starting out, it can be challenging to differentiate your company if your product offerings are too broad.
5. Informs other Business Decisions
Marketers can use segmentation to help them decide on pricing, which maximizes the sales and makes customers happy. Companies may consider demographic information such as income levels. They may also take into account their customers’ price sensitivity.
Marketing Segmentation also helps the marketers to strategize their distribution of products. For example, some customers like to do online shopping, but others want to go to stores and shop. Companies can also decide which stores to pitch their products to based on where their market segment shops.
Are you looking for a reputed Salesforce partner to manage your Salesforce projects so that you can focus on your market segmentation strategy? Please feel free to schedule a consultation call with CloudVandana and touch your goal faster.
As we know that in Salesforce “Workflow Rules” is an automation tool that automates standard internal procedures/tools and processes to save time across your org. Basically, the workflow automation rule is the main container for a set of workflow instructions. These workflow rules/instructions can always be summarized in an if/then statement.
For Ex. If you have symptoms of Omicron then stay at home.
Workflow rules can be divided into two main points.
Criteria: The “if” part of the “if/then” statement. In another way, whatever must be true of the record for the workflow rule to execute the associated actions.
Actions: The “then” part of the “if/then” statement. In another way, what to do when the record meets the criteria.
There are two types of action in Salesforce workflow Rules:-
Immediate actions: Immediate actions are the one that gets executed immediately when a record is created or edited.
Time-dependent actions: Time-dependent actions are the ones that get executed after a certain period of time, like 5 days or 5 hours before a record’s close date or created date. After this time of duration, the workflow rule will re-evaluate the record to make sure that the workflow rule criteria are met and if the record meets the criteria, the aligned actions will be executed.
Basically in Salesforce, workflow rules can have an ‘n’ number of actions at a time. The following actions can be triggered by using workflow rules in Salesforce:
Assigning a task to someone – Task
Doing a field update – Field Update
Sending an email – Email Alert
Sending an outbound message – Outbound Message
Select Existing Action – Send Actions
Steps to use Workflow
Let’s take an example:- If the Account Type is “Technology Partner” then the Industry type will be automatically updated with “Technology”.
Firstly, we will create a workflow. So firstly go to the setup and search “Workflow” in your Quick find box and select “Workflow Rules” and click on the “New rule”.
Step – 2
Now, select the Object in which you want to update the fields. Here, we are selecting “Account” & clicking “Next”.
Step – 3
After clicking on the “Next” button, you will get this page to fill your ‘Edit Rule’, ‘Evaluation Criteria’, and ‘Rule Criteria’
So, here
Edit Rule: Enter Rule Name
Evaluation Criteria:- There are three types of evaluation criteria.
Created: It defines that whenever a record is created and the criteria match with the record, the action is executed.
Created and edited it: Basically, It defines that whenever a record is created or updated, the action will be executed.
Created, and any time it’s edited to subsequently meet criteria:
Basically, in this criteria whenever a record is created and it stands true to the applied criteria, the action will be performed. And suppose, if the record is edited and it doesn’t meet the criteria, the action will not be performed.
If the created record doesn’t meet the criteria, and then it is edited or updated to meet the criteria so It will be evaluated again and, if it meets the criteria, then the action will be performed. Otherwise, it will not be performed.
Rule Criteria: Basicallyin this criteria, select criteria are met from the first drop-down menu and In the Field section, select the required field criteria and Explore different options according to your wish and requirement.
Then, hit Save & Next.
Step – 4
Now, it’s time to choose the Action that we are performing here. So as we have chosen to update the field in action so select “New Field Update” as an action.
When you save your action the page will look like this:-
Click “Done” & “Activate” it.
Step – 5
Now, go to the “Account” and create a new account and select “Technology Partner” in the Type field & hit the “Save” button.
When you save this record then the Industry type field will automatically update.
Like this, you can choose any action provided in the Salesforce Workflow automation tool according to the business requirement.
Are you looking for a registered Salesforce Partner for a successful Salesforce implementation and maintenance? Please feel free to take a consultation call with CloudVandana today.
As we know that Salesforce Functions is a new service on the Salesforce Platform that allows us to deliver a more scalable experience by extending the data and workflows that we already have, making them more sturdy with the power of elastic compute and open language ductility.
It is a service that allows developers to write code that integrates with data and events on the Salesforce platform and run it on-demand with an elastic scale in a serverless environment. Salesforce functions will help you:
Meet business needs with on-demand, elastic scale on trusted infrastructure
Functions are event-driven, elastically scalable, and they can be written in a language of your choice, such as Node.js, Java, or Apex.
They provide complete access to data in your org and can be integrated with other low-code and pro-code services.
What makes them great
Elastic Scale: You can extend Salesforce data with an elastic compute scale that is on-demand.
Stay on Platform: Build with pre-configured secure and safe access to C360 data.
Expand Talent Pool: You can extend Salesforce data with elastic Build inclusively with all your developer talent using open languages and tools that scale on demand.
Why Salesforce Functions
Other than being another elastic service that scales up based on the usage and automatically scales down on low usage, Salesforce Functions brings in some unique industry-first capabilities that can be extremely useful and productive for companies that are invested in the Salesforce platform:
It is a fully managed, flexible, and scalable service that Salesforce operates. The developers can easily spend their time building innovative solutions without thinking about the infrastructure requirements for the same.
The immaculate functions work with the Salesforce platform without requiring any additional authentication and networking. Operators can easily access them within Salesforce by using multiple reference methods and running external business logic with Salesforce org-context in the serverless functions.
As we know, the functions support open languages and frameworks like Java and Node.js that can help developers inaugurate by using the capabilities of these technologies. The support for these technologies enables the addition of great features and can also drastically reduce the development time.
The multi-purpose or single elastic functions can be created that can be used by external web and mobile apps. Example: procedures for calculating the customer’s eligibility for a plan based on data in Salesforce objects.
Are you looking for a registered Salesforce partner to guide you through your Salesforce implementation and maintenance? Please feel free to contact CloudVandana to get started.
This is why it is crucial to keep your website’s reputation and revenue secure. Over $80 billion is spent investing in organic search engine optimization (SEO) on Google every year. In other words, over $80 billion are spent on generating organic traffic and organic revenue to business websites each year.
In this guide, we will walk you through step by step how to keep your website’s reputation and revenue secure.
Why is reputation important in a business on Google?
Your business reputation on Google is crucial for financial performance. Investments in enhancing your online presence for future growth lower marketing costs over time. Search engines trust websites that have a good online reputation.
Nearly 100% of all purchases online involve organic search. Many of these businesses use aCRM (Customer Relationship Management System) like Salesforce to help them move the customer to the purchase stage. To sell services and products to customers, building trust through better relationships is key. SEO is the marketing method for a business owner looking to enhance their brand reputation on Google and build better relationships with customers. Unlike paid advertising, SEO is a marketing method that takes time.
How Long Does it Take to Build a Reputation on Google?
On average, SEO takes a year minimum to see the results. Once the results kick in, the ROI is the highest out of any marketing method. Think ofSearch Engine Optimization or SEO is a marketing method for creating a strong reputation on Google. Since the investment is long-term and the ROI is high, it is very important to protect your company’s reputation on Google.
How Your Website’s Reputation Affects Revenue?
Customers search to purchase products and services that your company sells. The higher your company shows up on Google; the more customers will come to your website and buy your products and services.
Once your business has a good online reputation, this will create greater revenues. Creating a strong reputation to achieve the number 1 position on search results is challenging. Protecting your website’s reputation in the search results from damage is essential.
How IT Services Keep Your Website’s Reputation and Revenue Secure
There is a very real danger of your business website’s reputation and revenue being jeopardized. Hacking is the process of gaining unauthorized access to your website.
Once a hacker gains access to your website, they could steal valuable business and customer data, as in the case of Roman Seleznev, who stole $170 million by hacking businesses to steal credit card info and then selling it on the dark web. The PR fallout for these businesses was tremendous. Customers flocked from these businesses once they learned their credit card data had been compromised and exposed. The breach was so bad that one company even had to declare bankruptcy.
Total Destruction of a Good Online Business Reputation
In another case, a breach of a business website resulted in losing all organic traffic and revenue due to a wrongful Google penalty.
The site was hacked by an unauthorized agent who installed malicious code. The malware plastered the site with ads for mobile visitors only. Even though the website owner fixed the hack within 4 hours of being breached, it was too late. Google determined that the website was illegally cloaking URLs and took the entire website off Google search, which would have permanently banned the website from Google if not for a personal relationship with John Mueller, the Senior Webmaster Trends Analyst at Google.
How to Protect Your Company’s Reputation Online
These website breaches resulting in massive loss of revenue could have been avoided by working with an experienced Salesforce CRM company such as CloudVandana.
Cloud security companies can protect your website from hackers in the following ways :
System administrators at these companies monitor and update your website. Updating your website and plugins protects it from vulnerabilities that hackers may use as a backdoor into your website.
Changing passwords regularly and ensuring they are complex. Keep passwords separate for each system and log in. Disabling a from logging into the other systems if the hacker breaches one of the passwords.
Regularly backing up your website and testing it.
Updating software regularly.
Monitoring email for phishing activity.
Use HTTPS or SSL security to prevent hackers from understanding your website’s code if they gain access to it.
Choosing Salesforce and working with a Salesforce Cloud Solutions company for protecting your website’s CRM and infrastructure may be the most secure option. No platform is better protected when it comes to the cloud than Salesforce. The platform provides live data on recent phishing, malware, or intrusion attempts by hackers to secure your business reputation. Consider reaching out toCloudvandana to discuss yourSalesforce CRMneeds.
Learn how to make your website truly unique by customizing sections and fields with dynamic forms. This beginner-friendly guide will teach you everything you need to know. In Salesforce, Dynamic form is one of the features in the UI enhancements roadmap in Admin and Lightning keynotes.
Basically, this is going to be a game-changing feature that will give admins and consultants the ability to have control over the record pages and page layout. Now, you can directly customize sections and fields of the page as per the business requirements.
Let’s take an example as Show a particular field or section when a picklist field has a certain value.
Enable your Dynamic Form
From Setup, enter the Record in the Quick Find box, and then click “Record Page Settings”
In the Dynamic Forms section, flip the switch to the “On” & click on the “Save” button.
Steps to customize section and field through Dynamic form
Step 1 – Firstly, go to any of your custom objects then open/create any record and from the gear icon click “Edit object” & you will find a page layout (dynamic form) in Lightning App Builder from Fields(next to component) tool.
Step 2 – Now, from Fields (next to the component) you can select Fields Section and drag into your page details. You can also select whether you want this section in 1 Column or 2 Column.
Step 3 – In the search box, you can search your custom fields and drag anywhere into the page.
Step 4 – Set your page according to your position then Save and Activate it.
Step 5 – You can also set the visibility of your fields by using the “Add Filter” option.
Like this, you can customize your fields and sections as per your needs.
