Salesforce B2B commerce refers to the seamless experience while purchasing a product or taking a service. B2B or business-to-business is a deal or transaction between one business and another. B2B transactions are a chain process so, can be quite a hassle. Therefore, if an organization is planning to adopt the B2B process, it needs to coordinate with various sectors to keep things running smoothly. 

But presently, Salesforce has made things easier and easy to adopt. Today, in this blog, CloudVandana will describe the key benefits of Salesforce B2B commerce that is best suited for every industry.

Salesforce provides a personalized experience to every buyer. Buyers just need to log in and they can get started with reordering, new orders, etc.  Recurring buyers can reorder the previous purchase quickly from the previous purchase history.

As Salesforce is the cloud-based CRM, account managers and service agents can see all the required data in one place. 

Picture Source: Salesforce

Benefits Of Salesforce B2B Commerce

1. Easy To Scale

This platform helps the organization to scale their business as per the business needs to meet new opportunities and reach out to new customers. 

2. Enhanced Productivity

E-commerce provides efficiencies to B2B organizations. As orders are placed online, organizations can concentrate on the seamless customer experience and track their touchpoints. As a result, productivity increases.

3. Brand Creation

 This Cloud platform helps any business to create an online presence. As a result, it allows companies to promote, expand, and strengthen their brand across the web. 

4. Sales Enhancement

The online sales process will expand the business to new customers and allow to implement cross-sell and upsell for an enhancement in the sales process. This functionality will offer various relevant suggestions to the customers and motivate them to purchase those products for more revenue. 

5. Analytics Power

This platform offers various analytics campaigns to evaluate performance quickly. Such campaigns are-Marketing campaigns, sales effectiveness, inventory turns, customer sales effectiveness, and audience engagement. Google Analytics can deliver accurate tracking reports, but organizations can integrate analytics with the ERP to better understand. 

Additionally, brands can reach out to new customers with the help of the practical tools offered by this platform. Brands can create responsive web pages and informative content to attract more potential customers and quickly convert them into customers. 

B2B commerce is a marketplace that is gaining popularity day by day. So if you are planning to integrate Salesforce to enhance your brand, please feel free to take a consultation call with CloudVandana and get a customized Salesforce solution as per your business requirements. 

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