Behavioral Email Marketing sends automated, targeted emails to the contacts in the database based on their interactions with the company across various channels like social media, email, website, and many more.
The process is as simple as identifying what people have been doing and reaching out to them with relevant messages and offers. People look forward to receiving this kind of email as they find them helpful and relevant.
Behavioral Email Marketing
Email Marketing is a traditional email campaign where marketers develop an offer, create a segment of people that might be interested in the offer, and send the email. But the main challenge with this system is marketers know who is interested, but they don’t know when to reach out. Behavioral email marketing solves this problem efficiently. If the expectations of the users can e identified, marketers can personalize the emails based on various actions and interactions of the users.
Types Of Behavioral Emails
Behavioral email can be segmented into three categories. Registrations, Conversions, and Social Activity.
Registration emails are usually the first email to send a new lead. These emails will make the leads feel welcome and informed about the service.
Conversion emails are usually sent when events like new user registrations, sign-ups, downloads, purchases, and opt-ins happen. These types of emails thank the user and notify them about their transactions.
These types of emails are sent to convert a prospect into a buyer. When a user views a product, abandons carts, shares the post of the organization, etc., it is a good time to reach out to them.
The Benefits Of Behavioral Email Marketing
1. Provides A Full Understanding Of The Client’s Needs
When marketers can analyze user behavior, they can provide them with the right solution at the right time. It makes the overall experience of the customers seamless and motivates them to purchase more of the service and product.
2. Enhance The Marketing Efforts
It helps users by telling them about the brand’s strong and weak points. Similarly, the team also gets a clear insight into the users. So organizations can enhance their marketing efforts based on the user’s behavior.
A campaign is successful when it is relevant to the audience. Through behavioral email, marketers can personalize the message for the subscribers in a better way and help to make more sales.
4. Increased Customer Loyalty
This email marketing strategy is very effective in increasing the satisfaction of customers. So they become more responsive to emails, and the overall marketing performance improves. When customers can experience relevant and valuable information in emails, they trust the brand more than others. So, customer loyalty towards the brand increases.
5. Boosts Revenue
When marketers start focusing on user behavior, they stop sending irrelevant emails, and the users get the right solution. This practice helps to convert existing customers into repeat customers and prospects into customers. So the organizational revenue starts to grow.
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Digital Marketing Manager at Cloudvandana Solutions