WhatsApp and Salesforce are partnering to transform businesses and engage global customers. At Dreamforce 2022, the #1 CRM brand worldwide, and WhatsApp, the most popular messaging platform, announced a new strategic partnership that will enable #1CRM customers to connect with their customers and build new messaging experiences on the leading messaging platform.
WhatsApp, the first business messaging platform, will provide the best-in-class abilities to deliver modern, convenient, integrated, and personalized experiences between people and organizations.
This integration will transform the brands and their way of connecting with customers seamlessly across marketing, commerce, and service interactions. The companies can now activate their customers directly through the brand-new Salesforce Genie, the data platform powered by the leading CRM brand that delivers seamless, highly personalized experiences across sales, service, marketing, and commerce. This helps companies target the audiences with real-time data that informs click-to-WhatsApp ads on Facebook and Instagram to drive customers to a one-to-one messaging experience.
WhatsApp And Salesforce Are Partnering
Meta founder and CEO Mark Zuckerberg announced, “the integration will help businesses build experiences to chat with customers over this messaging platform while being able to manage communication directly from the Salesforce platform.” In a Facebook post, he said, “We’re partnering with Salesforce so all businesses that use their platform can use the leading messaging platform for business messages to answer customer questions, run marketing campaigns, and sell directly in chat. More and more people prefer to communicate with businesses over text. That’s why we launched our Cloud API earlier this year and are now partnering with Salesforce.”
This leading messaging app makes the Cloud API’s capabilities available to all #1CRM users globally, enabling the customers to offer new experiences on this leading messaging platform and easily manage businesses across Customer 360 applications.
The General Manager of messaging at this leading CRM platform said the customers are engaging audiences in the US and globally, which requires them to constantly find innovative ways to improve the customer experience by connecting the customer touchpoint into a source of truth to create truly personalized experiences.
According to the leading CRM brand, WhatsApp-first business messaging would enable companies to deliver convenient, integrated, and personalized experiences between people and businesses worldwide.
This partnering would enable companies to target audiences with real-time data that will inform click-to-WhatsApp ads on Facebook and Instagram to drive customers a unique messaging experience.
The new integration will help businesses to build experiences of chatting with customers on this messaging app and manage the communication directly from this CRM platform. More than one billion users connect with a business account across Meta’s messaging services weekly, so this pace is accelerating.
By partnering with this leading CRM platform, many more businesses can use this messaging app to connect with their customers seamlessly.
This is just the beginning; there will be many more collaborations to come that will help more businesses to support their customers.
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Digital Marketing Manager at Cloudvandana Solutions