5 Reason Why Should You Use Landing Page

Why do you need a separate page that redirects the web visitor when they click on calls to action or any link? It is also time-consuming to create separate pages for all of your products/services. Still, why you need a landing page?

But the fact is landing pages are designed to frame a content offer in a much more targeted way than a general page, also it is an indispensable part of marketing for lead generation.

The main reason to choose a landing page, it is promotional or product-specific pages that are focused on a single goal. This goal matches the intent of the ad or email visitors clicked on to reach your page.

Here’s why landing pages are important? A few reasons you should consider.

1. Generate More Leads:

Landing pages are critical in helping you to generate leads, the process starts from qualification and then moving them through your sales process and converting into new customers.   

Surveys show that by sending them to dedicated landing pages you can capture leads at a higher rate, rather than sending the traffic to your homepage. the Landing page is the simplest, and most useful way to generate more leads for your sales team.

Landing pages specially designed to get visitors exactly what they want with the least amount of friction possible. You need these to turn visitors into leads. 

2. Form on Landing Page:

Forms are the major component of almost every landing page. lots of people, asking visitors to provide a long list of information on the form. As the best practice for higher conversion, always make sure to ask for a little information.

Here you can take an example,

If you are not planning to call the prospect then no need to ask the phone number to fill-out. 

Are you planning on visiting their website? No, then you don’t need their website address.

Are you planning on qualifying them with revenue, employee numbers, or industry? No, then you don’t need any of those fields on your form. 

Data shows that with more than three fields in your form, conversion rates drop dramatically. Keep these fields to a minimum, especially if these are early buyer journey offers. 

3. Collect Prospect Demographics:

The main reason to create a landing page is that your visitors provide you the information in order to get access to that specific file or offer. By going through the landing page, visitors must fill out a form, and by having the information of leads you can contact them.

The demographics information gives you the data which helps you to understand your leads and you can target them as per their needs, and activities. By using that information your sales team has more information which helps them in conversations and improves sales.

While using the word demographics, the really meant is landing pages are excellent vehicles for qualifying leads before they even get to sales.

4. Track Activities:

Activities on the landing page are easily tracked, and it can give you the proper view like, how prospects are engaged with your landing page and what files they download. 

You can track activities on the landing page like conversion rate of the page, exit or bounces from the page, time spent by the prospect on that page, and a number of leads generated from the landing page.

Also, you can compare your landing page to each other and you can have the result of which landing page performance is better. Since every company, every industry, and every visitor is essentially different–having your own benchmarks is much more important than running a Google search and comparing your performance to general landing page performance. 

5. Testimonial Proof:

Client testimonials are the proof of your company’s services, it makes an impact on peoples, so always remember to add the testimonials on your landing page so the people are more likely to convert if they see other people like them.

Include testimonials, videos proof, picture of customers, and their names who have had a great experience with your services. That would make a great impact on the new customer.

If you need help setting up the Landing Page, you can get in touch with us here.

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Social Posting With Pardot

Nowadays Social media has become an important channel for B2B marketers, and posts with images and content will help you to drive the most engagement.

With Pardot, You can post to Facebook, LinkedIn, and Twitter, also Pardot has the ability to include images on these posts.

Easy to use:

With these features, adding images to social posts from Pardot is very simple. It’s no longer necessary to have an image uploaded to Pardot before starting a social post — now you can upload it in-line while you’re creating the post. You can also simplify the interface for adding links, forms, files, and landing pages from Pardot and for adding campaigns and tags to a social post. And you can choose the option for a post like, posting now and scheduling a post for a future date and time.

Here you can check the Screenshot of the Social Post

Images Render Beautifully:

You don’t need to worry about the image rendering. With Pardot Social Posting you can post images in your social post on the three top social networks for B2B marketers— natively in Twitter and Facebook and as a preview in LinkedIn — so you don’t have to worry about images looking one way inside Pardot, and another way in your live post.

Track your Success:

Pardot also allows you to track engagement with your posts. If any of your social posts fails for any reason, the reason for failure will be displayed so you can quickly address it and retry your post. Since Twitter has replaced the “Favorite,” all Twitter Likes will be reported as Likes, and Retweets will be counted, too.”

These enhancements are available immediately to all Pardot customers but only visible to Marketing and Admin roles. For customers with custom user roles, users will need the Create/Edit permission enabled for Social Posts. Customers posting to Facebook will need to re-verify their Facebook connectors to ensure images always post to the timeline rather than being collected into albums.

If you need help setting up the Pardot, you can get in touch with us here.

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Useful Tips to Use Pardot Automation Rules

As known, Pardot comes with automation rules which allow you to perform certain marketing and sales actions based on criteria that you specify. Today I am going to share with you some automation scenarios which might be helpful for you to understand the power of Pardot Automation.

Scenario 1: In Pardot there are many Prospects available but you want to find those prospects which are in Salesforce too so how can you find out those prospects?

Solutions: There are 3 ways to find out those prospects. It all depends on your needs. If you want to create a one-time list then Segmentation Rule is the best option, if you want to create a list based on the add and remove concept then the Dynamic List is the best option, and the last one is Automation Rules.

If I want a one-time list so the best option is the Segmentation Rule.

What Is Segmentation Rule:

Segmentation rules are helpful when you want to create a one-time list that is based on some specific criteria. Unlike automation rules, segmentation rules do not work retroactively. Segmentation rules run once and match only the prospects that meet the rule’s criteria when the rule runs.

How to Create a Segmentation Rule in Pardot

  • In Pardot, Marketing | Segmentation | Rules.
  • Click + Add Segmentation Rule.
  • Name the rule.
  • Select a match type.
    • Match Any—Prospect must meet at least one rule to match.
  • In the Rules section, click + Add new rule
  • When you’re ready to run the rule, click Run Segmentation.


Here you can check the Segmentation Rule Screenshot

Scenario 2: You want to create a one-time list based on if the prospect email status is Opted-Out or Do Not Email.

Solutions: by using the Segmentation Rule you can create a list of prospects whose email status is Do Not Email or Opted-Out.

Steps you need to follow:

  • In Pardot, Marketing | Segmentation | Rules.
  • Click + Add Segmentation Rule.
  • Name the rule.
  • Select a match type.
    • Match Any—Prospect must meet at least one rule to match.
  • In the Rules section, click + Add new rule.
  • When you’re ready to run the rule, click Run Segmentation.

Here you can check the Screenshot of the Segmentation Rules.

If you need help setting up the Pardot, you can get in touch with us here.

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Connect External Form With Pardot Form Handlers

When you do not want to change your existing forms and need total control over the look and feel with the data manipulation than the Pardot Form Handlers here is to your rescue, Pardot Form Handlers allow you to connect your external form with Pardot. You can use Pardot Form Handlers to collect the information by integrating the external forms.

Need to remember before integrating Pardot Form Handlers to existing form.

  • Set an Email Address field to be required on an existing form.
  • Both side fields should be the same as if a field requires on our form Handlers then should be required on our existing form too.

Let’s create a Form Handlers in Pardot.

In Pardot, Navigate to Marketing | Forms | Form Handlers

Click on Add Form Handlers.

Fill up the all Pardot required information.

  • Give the form Handlers a name.
  • Select a folder and add tags.
  • Choose your campaign.
  • Kiosk/Data Entry Mode: It allows you to submit multiple submissions on form without overwriting on your existing prospect.
  • Enable data forwarding to the success location: Does you data need to 
  • Success & Error Location: Choose a redirect page for Error and a Thank you page.
  • Completion Actions: Add an action on prospects when they fill out the form.
  • Add Fields in Form Handlers which you are using on external/third party form.
  • External field name should be the same as the external/third party form field.
  • Create all fields as on the external form and when field creation is done, Click on the Create Form Handlers.
  • Copy the Endpoint URL.

Follow these steps to connect the Pardot Form Handlers to the External Form.

  • Method should always be Post.
  • Paste the same Endpoint URL of Form Handlers into the form Action.
  • Forms fields name should be the same as Form Handlers External field name.

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5 Useful Tips For Pardot

Pardot has many features that can differentiate it from other marketing automation tools. I’m a huge fan of Pardot, and when it comes to Pardot, that’s exactly what you need to help you engage your prospects and keep them coming back. But do you have an idea how much you can do with Pardot? From content creation to the organization, Pardot is all about streamlining your marketing processes. So whether you’re just a beginner or you’re a Certified Pro

Here are 5 of my favorite Pardot tips to help you get the best out of your platform:

1. SEGMENTATION RULES:

Need a list based on how many Prospects have bought something from you in the last 15 days? No Worries Segmentation rules give you flexibility and in just a little bit of time, you can have the list of that prospect that is bought from you, providing you with a current snapshot of prospects within your criteria.

2. DYNAMIC CONTENT:

Is there any ways to show the content to the prospect according to their location, and any other specific fields like Industry, etc, Dynamic Content is here to the rescue.

With dynamic content, your website can boost up. Instead of having a simple white paper on your homepage, Dynamic content gives you the functionality to show the personalized piece of content which is fully based on the prospect’s location and industry. 

For Example: like you want to change a piece of information on your website monthly then you have to change manually every month, but with Dynamic Content, you can change only once within Pardot and save your time.

3. Folder Destination:

Naming convention of folders is the best practice, by Folder naming convention you can find the right files without wasting your time. If you don’t save your assets to the right folder, then you’ll miss out some useful insights and it could even occur some issue with your automation rules. Always remember to change the folder when you save.

4. RE-ENGAGE WITH PROSPECTS

As known, the landing pages have the ability to help you to show brief information about your products/services. Let’s take an example of many of your existing prospects checking your landing page but don’t fill out the form, then you can add some logic into your program so they will receive an email a few days later with an attractive offer! This process will definitely increase your conversion rate and sales.

5. SCORING CATEGORIES:

By using Scoring, you can have the perfect view of prospect interest in your product/service. As Scoring Pardot also provides you the Scoring Categories features it helps you when you are selling multiple products/services, then the Scoring Category shows you picturized about prospect interest in your specific products/services.

For example, prospects have the default score field where the score will be assigned automatically as per the prospect activities on your marketing assets. but Scoring Category can give you the insights view of the prospect score by dividing the Product views.  

Here you can check the screenshot of Score and Score Category.

Prospect Score Overview

Prospect Score Category Overview

If you need help setting up the Pardot, you can get in touch with us here.

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