Image optimization is the practice of delivering high-quality images in proper format, size, and resolution to enhance user engagement. In addition, accurate labeling should be associated with the images (alt. text), so that search engines like Google can easily crawl and identify them.
Image optimization is an essential factor in search engine optimization. However, if the image optimization technique is not proper, a website can miss out on web traffic, user engagement, and sales.
Today, CloudVandana will share the image optimization best practices and their benefits on websites in this blog.
Google considers several factors while deciding which website to rank for a specific search query. Though a well-optimized image can not make a website rank first, it can definitely keep the site one step ahead of the other sites that don’t optimize the images for their website.
Please go through another blog on Image Optimization by CloudVandana.
Benefits Of Image Optimization
Well-optimized images draw better visibility in search engine result pages, which draws more traffic to the website. That is the main reason behind image optimization, but there are other benefits as well. Image optimization improves the user experience, makes the site easier to navigate. On the other hand, well-optimized images increase the site load speed. Speed is a very important factor for SEO. Larger Images can slow down the site speed and decrease the ranking annoying the site visitors.
Let’s have a look at the key benefits of Image optimization to get the desired Website performance.
1. Right Image File Selection
The wrong image file can make the images to be displayed incorrectly, distorted. So a proper image format should be there like JPEGs, raster, PNG, GIFs, etc. Generally, it is recommended to use either JPEGs or PNGs. JPEG format supports millions of colors, but they are not ideal for professional photography. However, they work fine for featured images in blog posts.
PNG is another popular type of image that can be displayed on any device. They also support elements like transparent backgrounds. But they are larger than JPEG. GIF is also a prevalent image format, but sometimes it can slow down the sites.
2. Image Compression
Image compression makes the large image files smaller, making it easier to upload them on the internet or store them in the local storage. However, image compression should be done to have a proper balance between image quality and size.
3. Descriptive Alt Text
Alt-text is the written description of an image that makes it easier for search engines to understand the image content. For example, Google uses this description to display a search query quickly. This also helps the screen readers to let them know what the image is all about.
4. Mobile-Friendly Images
The mobile phone is the primary device for surfing the internet. So the images used in the website should be mobile-friendly to give the audience a seamless experience. So it is always recommended to check the sites from various devices to check the image optimization properly. Developers can check the mobile-friendliness of a website with the help of Google’s mobile-friendly test.
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Digital Marketing Manager at Cloudvandana Solutions