Repurpose content allows the marketer to appeal to multiple audiences with different content preferences. Organic traffic is the main important thing every marketer focuses on, so organic traffic should not be stagnant. Organic traffic depends on the marketing strategies how the marketers are attracting the customers. Creating quality content is one of the important parts of the digital marketing campaign. The success of repurposing content depends on the perception of the segmented audience, the new content a marketer is producing, and the way the marketer is presenting content.
Dealing with the same text-based content sometimes appears to be monotonous to the audience. So to make content attractive, marketers can present content in different forms to attract different audience bases. In this article, CloudVandana is discussing the ways to repurpose content in different forms.
How To Repurpose Content
There are numerous ways to repurpose content in different ways. Today we will highlight 8 important ways of repurposing.
- Turn Blog posts into Podcasts.
- Turn internal data into case studies.
- Use blog content for video content.
- Content for ebook.
- Slides for Slideshare.
- Testimonials for social media.
- Update old blog posts with new information.
- Use statistics for social media content.
At the first stage, marketers need to create quality content for targeting the audience. Once the content is created, then it can be converted into different forms. Let’s talk about the upper mentioned points in detail.
1. Blog Posts Into Podcasts
The podcast is a platform to deliver dry and difficult content in a simplified and interesting manner. The content can be segmented into more than one episode with some added interesting elements. Podcasts are more accessible. Listeners can access the content on the go, rather than reading a blog post on a laptop. This enhances the reach of content. Podcast episodes allow the marketer to expand on the information and present the whole content in a conversational way, so the content becomes more acceptable to the target audience. Podcasts can be distributed through social media and can be set at the top of the existing channels.
2. Turn Data Into Case Studies
Marketers can use the internal data for case studies. For example, if a marketer collects SEO data, or analyzes traffic performance, the marketer can use that data to make a case study. The main benefit of turning data into a case study is that it shows the readership and efficiency of the marketer at interpreting data. These metrics make the blogs more credible. For the distribution part, marketers can convert the case studies into a blog post, but marketers can also make it a content offer to boost the conversion. It can be in the form of a special download offer for email subscribers.
3. Turn Blog Content Into Video
Video content is the most popular form of reaching the target audience as approximately 85% of internet users enjoy video content rather than other forms. Videos are entertaining and can engage the customers for a long time. A video, containing interesting motion graphics can easily pull the attention of the audience. Youtube videos are also very popular to attract an audience, so youtube is also a very popular content distribution platform.
4. Content For ebook
Ebooks boost the credibility of any business. Marketers can cover up so much content through an ebook like SEO, channel growth, marketing strategies, customer support, etc. Marketers can promote the eBook into a LinkedIn marketing strategy.
5. SlideShare Videos
Sharing informative and attractive slides over the Slideshare platform is another important way to engage customers. Marketers can promote the same content and present the content in slides form to target the particular segment of audiences who are interested in slides. This distribution can be done through Slideshare which is a part of LinkedIn that targets a huge audience.
6. Testimonials For Social Media Content
If any company has received some impressive testimonials about the product, that content can be used on the product page or can be included in social media strategy. Publishing testimonials into a visible page enhances the business by drawing customer attention who do not consider the purchase process without going through a testimonial.
7. Update Old Blog Posts With New Information
Updating blog posts regularly should be a part of the content strategy. Quality past posts can be still valuable if the marketers can add few tweaks to the existing old blog content. The updating blog post is very useful as it saves time yet creates an updated outcome based on the old content. Marketers just need to make the all information current.
8. Statistics For Social Media Content
Statistics add more credibility to the content. Statistics can be converted into graphics and can be shared over social media content. So users can visualize the content or the statistics. These statistics will draw more attention from social media users.
These are great ways to repurpose content and reach new audiences in a whole new way. It also enhances brand credibility as it boosts search engine optimization. Repetition is an effective strategy to convey a particular message to the target audience. Have you gone through other blogs of CloudVandana? Have a look at https://cloudvandana.com/blog/ and post your valuable comments.
Digital Marketing Manager at Cloudvandana Solutions