Salesforce always wants to make sales, marketing, and services easy for customers. Through the Customers 360 platforms, teams can chat and share information. But the integration of the two platforms is a little troublesome. So Salesforce has introduced Slack into its products.
Salesforce Launches Its First Slack Integrations
Salesforce stated that Slack will be integrated into the Customer 360 platform in many ways to boost sales, marketing, and service performance effectively, both internally and cross-company. The Slack acquisition was finally got confirmed on 21st July 2021, and Salesforce officially announced the New Slack Integrations. Salesforce closed the deal for $27.7 billion. This deal was the biggest deal in the history of Salesforce.
With Slack-First Customer 360, sales representatives can access and update Salesforce records with “digital deal rooms” in Slack; Salesforce has declared that sales cycles are 15% faster when using the team collaboration app. It provides automated personalized tasks, meetings, and deals lists to the sales staff for better productivity.
For customer service teams, the Salesforce service cloud enables the creation of Slack channel ‘swarms’ to resolve customer queries in no time, while an “expert finder” feature can automatically identify staff provides high priority cases based on availability, dimensions, and skills.
For marketing staff, there will be access to required information from Datorama within Slack. (Datorama is Salesforce Marketing Cloud’s marketing intelligence platform). Through this integration, the marketing staff receives notifications of changes to marketing materials.
Salesforce also added the plans to integrate Tableau into Slack, within the analytics tool, such as a sales pipeline drop, watch digests to provide a daily modernization on certain metrics. Salesforce stated that the integration will enable both products to perform their tasks and improve on with a channel-based conversational layer that can trigger actions within the Salesforce Slack.
Pic Courtesy: Salesforce
Digital Marketing Manager at Cloudvandana Solutions