Creating an absolute customer experience across multiple platforms and channels is the main target of any kind of business or organization. It not only makes the bond stronger between the customer and the organization but also helps in business growth. The achieve this targeted result, any organization needs the right digital solution. Salesforce customer 360 is the single integrated platform that will guide to move the business forward.
What Is Customer 360
Salesforce is the industry leader in CRM solutions It constantly invents software solutions to help businesses with flawless operations. Salesforce customer 360 covers the full span of Salesforce Software Solutions. In one word, Customer 360 is a combination of Salesforce’s software solutions.
Salesforce Customer 360 is a single integrated platform that helps businesses connect with their customers by promoting internal operations. Customer 360 amplifies the internal system by combine analytics, sales, marketing, service, commerce, and IT under a single platform. Customer 360 builds a comprehensive customer profile and ID that is accessible across all Salesforce and external applications. Every member of the team can access the data to help the customers for a smooth customer experience.
Customer 360 Truth
Salesforce combined all its existing solutions to form Customer 360. A further portfolio was created by Salesforce to increase the potential and function of Customer 360. The portfolio is called Customer 360 Truth, which can take the platform to the next level. This add-on is consists of four main integrants. Identity, Data Manager, Audiences, and Privacy Center. Let’s have a look into the detailed features of these Customer 360 components.
Salesforce Customer 360’s Identity Component provides a single worldwide identity for customers, employees, and partners. This feature helps organizations control data sharing, applications, and users securely across multiple platforms. Creating and maintaining a single sign-on makes things easier and secure. Two-factor authentication adds an extra layer of security. As the customers can use their social media accounts to sign up, logging in became easier for them.
For any organization, it is very crucial to keep the data safe and secured. As digital operations are increasing day by day, so it is very important to keep the data secure. Customer 360 data manager is a strong data management tool that manages the security of all confidential data across all channels, including cloud, third-party systems, and organizations. The data manager is an important asset for sales and support teams within the organization as it personalizes the sales process and improves service efficiency.
The Customer 360 audience is another important tool for sales and support teams. It gives access to the team to provide a customized experience to the customers. Customer 360 audiences create custom audience segments based on strings of contact. Any organization can manage these customer segments through the simple low-code interface by dragging and dropping elements. Salesforce audience provides an accurate scenario of the target audiences.
Customer 360 privacy center provides strong protection and gives access to customers to visualize and control their data. When some data is no more useful to an organization, they can archive it within the Privacy Center.
Salesforce Customer 360 not only increases the capability of the organization’s internal operations but also remarkably improves customer satisfaction. Registered Salesforce Partners like CloudVandana can assist with some more valuable advice about customer 360.