Inbound marketing is a business strategy that attracts customers by creating high-quality content and other engagement methods. In the previous blog, CloudVandana has given a brief overview of inbound marketing and the stages involved in inbound marketing.
In this article, we will discuss few Inbound Marketing Strategies.
1.Social Media Impression
To set up strategies for inbound marketing, the first and foremost thing is to understand the target audience’s interest. An organization can use social media channels to understand the target audience and their field of interest. Marketers should have in-depth knowledge so that they can react or reply to any social media comments or queries quickly. Facebook page insights give detailed information about the audiences. Marketers can use this tool to know the interested people in the services or products they are offering.
2. Survey The Leads And Existing Customers
To know the target market, one of the most important ways is to do a survey. This should not be a complicated survey process. A marketer generally keeps the database of the email addresses of the existing customers and leads. So a survey form can be distributed through email to review the results. Negative feedback is also accepted as marketers can understand where the customers facing problems or have any doubts. Similarly, marketers can understand their deepest interests so creating compelling content becomes easier.
3. In-depth Individual interview
After the survey, it is a great idea to start seeking out individuals for more in-depth information. Marketers can request them for a 10 mins phone call or a video meeting to know their struggles. As it is a free consultation call, customers will be encouraged to take this facility. Through this interaction, marketers will be able to know more about the things that frustrate them or the solutions they are enjoying very much. Marketers can use those insights to create helpful content.
4. Compelling Content
The quality of the content is the most important feature in inbound marketing. The contents should not be generic or self-serving. Content marketers should work tirelessly to rank their content to the target audience they want to attract. They should have a clear view of the customer journey. Understanding their journey is very important to create helpful and great content. Though this is not the only important strategy to be taken.
An attractive headline is also very important in creating quality content. Headlines generally help in driving more clicks and draw new traffic to the website. Headlines should be made in such a way that appeals to the most targeted audience. It is surveyed that companies with blogs generate 65-67 percent more traffic than the companies who do not have quality blogs or articles. So headlines and contents should be formed in such a way so that it works to its best ability.
6. Visual Contents
People love visual content. Instead of just text-only format, marketers or content writers can add images, graphics, charts,s or bar diagrams to make it more attractive and easy to understand to the audience. As a result, the contents with these visual effects will draw more readers than the normal contents that are only in blocks text. The more visual will be the content, the more inbound marketing strategy will be successful.
7. Seo With Keyword Optimization
In today’s search-driven marketplace, SEO is a very important factor to achieve success with strategies. The main focused area should be on-page SEO and backlinks for sites and the content. Marketers should have basic knowledge about keyword optimization. Keyword optimization is finding specific long-tail keywords which a marketer can use for targeting the content. Long-tail keywords have a three to five percent click-through rate than generic searches. The more audience a content maker can attract, the chances are high of converting an audience into a customer.
8. Inbound Marketing Leads With Free Content
Marketers need to create a foolproof strategy to collect the email addresses of visitors while converting them into leads. One of the best strategies to get leads is to provide free content or newsletters in exchange for this contact information. In B2B sectors, a marketer can appeal to customers who need in-depth analysis before purchasing the product. An effective lead magnet can be formed through this. This is indeed a great way as the comprehensiveness of the work seems like a great deal for an email address.
9.Hosting A Free Webinar
One of the best inbound marketing techniques for any business is Free Webinars that encourage customers to learn in real-time. This is a great interactive way of communication as people can directly interact in a webinar through posting their comments in a live Q&A session. There are lots of people who generally download a newsletter or a guide but do not get time to read those. But when they are registering for a webinar, the marketer or the host can see if the people are joining or not, or they are watching the whole thing or not.
10. Mobile-Friendly Content And Website
The main goal of inbound marketing is to drive traffic to the website and converting them into customers. Nowadays, mobile phone works as the primary device people operate to access the internet. So the website and the content, along with images, videos, podcasts, etc, have to be mobile-friendly. Then only the site can touch the target of creating traffic. Conversion is the key to successful inbound marketing as it defines the transition from viewers to customers. So the more responsive and mobile-friendly the site will be, the more will be the conversion rate. A responsive page always gets a higher ranking in creating qualified leads followed by conversion.