Run a Permission Pass Campaign in Pardot
The best practice to increase the open rates of your email is to run a Permission Pass campaign on all prospects. At Least once per 6 months, you should send a Permission Pass email to your existing prospects to ask their permission to continue with your email marketing. It helps you to create a strong relationship with your existing prospects and obviously, it helps you to increase your email open rates in Pardot. What is the Permission Pass campaign: A Permission Pass campaign is a one-time email that you send to your prospects to ask their permission for future email marketing campaigns. Note. Never use this on a purchased list. Benefits of using Permission Pass on prospects In Pardot: Use Custom Redirects for a Permission Pass Campaign You can create a simple Thank You Landing Page for prospects, and after that create a Custom Redirect with the link of Landing Page, and send that Custom Redirect link into the Email for your recipients after that take an action on that prospect which clicks on that link. Follow these steps : Here you can see the screenshot of the Custom Redirect. Request a Free Consultation YOU MIGHT ALSO LIKE
