Understand the distinctions between staff augmentation and managed services to determine which approach best suits your business needs, offering insights on flexibility, control, and cost management.
Staff Augmentation
Staff Augmentation evolved when short-term resource constraints and budgetary pressures were necessary to address these issues. When there is a requirement for short-term and immediate engagement, many organizations use staff augmentation to get the best skills and talents. To fill the internal resource gaps, most organizations use external sources by recruiting for the short term. After completing that project, the external source would no longer be on the budget. However, this remains a short-term solution; if this situation occurs again, the same process should be executed again. However, staff augmentation provided a long-term solution for such cases; even after completing the project, the contract would not be terminated. Since the employee will get a good understanding of the internal systems and processes of the organization, they become a valuable resource. When one project is completed, the same resource can be redeployed to any other project and continue as a contractor with the organization.
Managed Services
Like a telescope that helps to see any object from a distance with clarity, managed services help organizations make large-scale decisions that can lead them to long-term goals. The clients who use the managed services look beyond traditional outsourcing; they focus on getting long-term benefits from a solutions partner. A standard managed Service allows an organization to outsource the operations, management, and delivery process very effectively to a lower business cost.
With the help of managed services, organizations can focus on the right people and resources on the right things, saving time and money. This strategic initiative will help you increase efficiency and productivity.
The pricing structure, based on regular monthly billing around service levels and volumes, rather than per diem fees associated with staff augmentation, ensures that costs to the business remain within the forecast. In addition, the reduced volatility in prices supports accurate and predictable budgeting.
Comparing the Models
Let us discuss some differences between these two models.
In the Managed Services model, the contractor is committed to delivering an outcome at a predefined price. At the same time, the Staff Augmentation model gives input. Input refers to the performance of the resource on the activity with no commitment that the activity will provide the desired outcome. The managed services focus on value-based performance; the organization should define the requirements of services and performance based on it.
Pricing is always related to the outcome. Based on the pricing, whether the service requirement should disappear or be minimized is decided. The flexibility in the demand is always associated with the cost, which is more so in the staff augmentation model. However, in the managed service model, the scalability to market is tied.
Let’s discuss the service commitment. Under the Staff Augmentation model, the service commitment is the number of hours they work. However, in the managed services model, the provider is supposed to take all risks to meet the service commitment.
Staff augmentation plays a significant role in an organization’s IT department. Even in a managed services model, staff augmentation is often utilized for selected services at specific points in time. However, when staff augmentation becomes the de facto operating model for an IT organization, it constitutes an ineffective form of outsourcing that involves high cost, low commitment, and high risk. IT departments utilizing staff augmentation in this manner should recognize that they are already “sourcing externally” and should seek to adopt an accurate managed services model to maximize value.
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Staff Augmentation is a process of team expansion. When working with very big software development or any such huge projects, there will be some issues with the development team. While in some companies there will be an expert team of developers or employees to deal with that, some may not have that kind of employee with them.
When such situations come there is a need of augmenting current staff with new professionals. Let’s discuss more on staff augmentation.
Definition
It is an outsourcing service where a company gets any professionals for a contract. To meet the aggressive project requirements many companies nowadays hire professionals with the help of staff outsourcing services.
Staff augmentation acts like a connector or a bride between the skilled professionals and the short-time opportunities or positions available in companies. Industries like IT uses the augmentation service to get the work done by the right skilled people and on time.
Benefits of Staff augmentation
Access to a wide range of talented professionals
While in the process of permanent hiring there is a limitation in getting experts in a wide range. Staff augmentation helps the business to access a wider group of skilled professionals. This hiring process helps firms to connect with experienced professionals who can benefit the firm a lot even for a short period of time. But still, this will be less expensive than hiring a full-time staff.
Cost-effectiveness
The important benefit of augmentation is its cost-effectiveness. Instead of hiring a candidate from a place where the cost of living is more, which will affect the payment of employees making use of staff augmentation to reduce this cost. Apart from this, the process helps in reducing the cost of training for the new candidates recruited.
Adaptation and Expansion
Most companies want to scale up their operations to their best to make a profitable market. But there are many obstacles in front of them to make this expansion successful. Staff augmentation helps to extend dedicated employees without investing in a full-time working environment.
This outsourcing process also helps to adapt to the new fluctuating markets, by providing a project-oriented team.
Continuous Nurturing
When the firm is working with full-time employees, there is a limit on the knowledge they possess. There can be slower growth in the business. By using the staff augmentation there is an opportunity to get a variety set of professionals. This will give your operations to improve by implementing new ideas.
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Salesforce is an integrated CRM platform that gives a concrete view across different channels. Salesforce Marketing Cloud is a provider of digital marketing automation. Salesforce help to improve and develop your Sales team by providing Lead management, Forecasting tools, and so many other facilities from any device and merges customer data to create real-time communication.
What is Marketing Cloud in Salesforce?
Marketing Cloud in Salesforce helps you get a more widespread and more profound Customer relationship across every touchpoint with the help of integrated marketing tools. First, let’s discuss some essential Salesforce Marketing Cloud products.
Datorama: Datorama acts as a one-stop solution for your investments, KPI, Marketing data analysis, and decisions.
Interaction Studio: With the help of Interaction Studio, we can visualize, track, and manage real-time customer experiences. This will benefit making decisions by understanding the customer’s interest.
Advertising Studio: Using Advertising studio, we can target and streamline customers by advertising utilizing the CRM data. This allows you to target and re-engage old customers and acquire new ones.
Automation Studio: Automation Studio is a Salesforce Marketing Automation Cloud application used to enable Data Management and multi-step Marketing activities and initiatives on a triggered, immediate, or scheduled basis.
Benefits of the Marketing Cloud in Salesforce.
Application of Artificial Intelligence
Salesforce’s Artificial Intelligence technology is Einstien, which has many functionalities such as
To understand the number of messages to be sent to an individual, Engagement Frequency can be used
To predict which type of customers will interact with the messages, Engagement Scoring can be used.
Understanding the best time to send a message is essential to improve the open rate, which can be done by Send time Optimization.
Wide Integration Capabilities
In order to deliver data from multiple sources, comprehensive integration capabilities are needed. Marketing Cloud integrates with Salesforce’s Service Cloud via Marketing Cloud Connect and Sales Cloud. It supports integration with SOAP API and REST API. We can import data and start a triggered send.
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The leading real-time personalization and interaction management solution in Salesforce is done using Interaction studio. With the help of Interaction Studio, your brand can be delivered in a relevant and personalized manner to the customers. This tool helps in identifying the exact product the customer is looking for or interested in on your website.
Interaction studio helps to visualize, manage, and also track the customer experience across different channels. Using this platform, companies can deliver maximally relevant, individualized user experiences throughout the customer journey in real-time, during key moments of the customer and prospect interaction, and across channels including web, social, mobile, and more.
How does Interaction Studio Works
Once we are in Interaction studio, a dashboard appears.
Reports- Contains many reports based on the activities and visits
Channels and Campaigns- This is where we see the channels or campaigns like email, website, etc. We can select a specific channel or campaign to view its statistical data of it.
Audiences- Here we see specified audiences and defined segments.
Catalog- Here we can see the catalogs, promotions, and surveys for a specific user.
Machine learning – here, we can create advanced machine learning algorithms to track the customers’ behavior, evaluate which have the highest likelihood of engagement, and eventually make real-time recommendations for a specific channel, with the help of Einstein personalization Recipes and Einstein Personalization Decisions.
Interaction Studio Concepts
Segments
Based on criteria, we define a set of accounts or individuals that get updated in real-time; they are called Segments. User Segments are a set of individuals who visit our website. They belong to organizations or companies. Then, they are called Account Segments.
Campaigns
Once the users are identified and segmented into audiences, the next step is to target them with the help of campaigns. In Interaction Studio, campaigns are channel-specific. It identifies the areas or content where personalization is needed.
Templates
To create a web personalization campaign, a reusable framework is used called Templates. It defines what a campaign can render and what drive creators can configure.
Einstein Recipes
Once the users are identified and targeted through campaigns, we can improve the customer experience by using the AI features in Einstein Recipes. Einstein Recipes helps to provide recommendations in real-time based on each and every individual who visits the site and also based on their interest and intent.
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Salesforce Dynamic forms were announced in 2019 by Dreamforce. Now it is available in Salesforce too. This gives the admins the strength of granular control on the record pages. We can customize the sections of the page according to the needs of the business. Dynamic Forms are used to define the layout of the page.
One of the benefits of dynamic forms is that it is used to upgrade the place field and sections where ever you want. Another feature of dynamic forms is, that using the visibility rules we can create fields and components that will appear and disappear as per the chosen criteria. We can set visibility rules to hide or show up the components. Without disturbing the page layout editor, with the help of Lightning App Builder, we can manage the fields and sections. It enhances the page l loading time too. The number of page layouts will be reduced using the visibility rules.
General Considerations
For the pages which use the dynamic forms, if pages switch the page templates the list will appear as templates that support the dynamic forms. There are some noneditable fields in dynamic forms. The Owner and Record Type fields are set to be read-only so it’s not editable in the properties pane. If a field has more than one instance, it can be added to a lightning page with the condition that all instances will show the same data on that page. When we are cloning a page that has enabled a dynamic form with visibility rules, all fields referred to in the visibility rule are cloned in the new page. The name field of the page which supports dynamic forms should not be left empty since the API populates the name field when it is getting saved. It is important to mark the name field as required.
Salesforce Dynamic forms and Mobiles
The field and component added in a dynamic form are desktop friendly by default. When checking with mobile, the salesforce dynamic form supports a feature called the “Record Detail-Mobile” component. This component when added to an object on a page, it wraps it in the mobile-only container. That is if an object is added with the Record Detail-Mobile component the desktop users will see the field component and the mobile users will see the Record Detail-Mobile component.
Benefits of Dynamic Forms
Salesforce Dynamic Forms uses a single assignment model for a Lightning Page instead of allocating page layout and Lightning page separately. With the help of Dynamic forms, page layouts can be simplified. In Lightning App Builder the sections and fields can be handled instead of a page layout editor. The use of Dynamic Forms reduces the page load time.
Limitations of Salesforce Dynamic Forms
Let us discuss some limitations of salesforce Dynamic Forms. Salesforce Dynamic Forms does not support the record pages with custom page templates and pinned regions. It also does not support blank spaces. By default as discussed earlier all fields and components are desktop friendly, t/o make it compatible with mobile Record Detail Mobile Component should be added. Dynamic forms are not supported in Internet Explorer 11, so users with IE11 will get an error message if they attempt to view a page with Dynamic Forms. Collapse or Expand field sections can be used as inline edits, not in creating, full edit, or in clone windows.
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