Here are the three main reasons why businesses should use Pardot, a marketing automation solution backed by the Strength of Salesforce.

1. REVENUE-DRIVEN MARKETING

Unlike other marketing automation tools in the market, Pardot and Salesforce allow the marketer to align with the sales team, and get an exact idea of what campaigns and marketing efforts are driving revenue. It also provides an exact idea about what marketing campaigns should be used moving forward.

2. MARKETING AUTOMATION

By using marketing automation a company can increase operational efficiency and grow its revenue faster. With Pardot, Marketing teams can benefit from helpful features like:

Lead Scoring and Grading helps you to capture the top leads.

Automation with Pardot helps you to automate your business processes.

3. EASY EMAIL MARKETING

Pardot provides you with the ability to build emails just by drag and drop. Using Email marketing you can target your email marketing campaigns for best results.

Email marketing helps you to create a relationship with your customers.

Benefits of using Email marketing