Having a problem with being more personalized with your prospects? No worries, Pardot HML is here to your rescue.

With Pardot HML you can conditionally show content and default statements when prospect records are missing certain values.

HML can be used in the following places in Pardot,

  • Email Templates
  • List Emails
  • 1:1 Emails
  • Landing Pages
  • Forms
  • Dynamic Content

How to use HML in Pardot Email:

{{#if Recipient.FirstName}}! // First we’ll check the Recipient’s first name

Welcome {{Recipient.FirstName}} // if found, then showing this

{{else}} // if not found any, then showing this custom message

Welcome to CloudVandana Solutions

{{/if}} // End the #if statement

Here you can see both of the versions of email, personalized and well formatted.

Version 1

Version 2

Version 2

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