Having a problem with being more personalized with your prospects? No worries, Pardot HML is here to your rescue.

With Pardot HML you can conditionally show content and default statements when prospect records are missing certain values.

HML can be used in the following places in Pardot,

Email Templates
List Emails
1:1 Emails
Landing Pages
Forms
Dynamic Content

How to use HML in Pardot Email:

{{#if Recipient.FirstName}}! // First we’ll check the Recipient’s first name

Welcome {{Recipient.FirstName}} // if found, then showing this

{{else}} // if not found any, then showing this custom message

Welcome to CloudVandana Solutions

{{/if}} // End the #if statement

Here you can see both of the versions of email, personalized and well formatted.

Version 1

Version 2

Atul Gupta

Atul Gupta is CloudVandana’s founder and an 8X Salesforce Certified Professional who works with globally situated businesses to create Custom Salesforce Solutions.

Atul Gupta, a dynamic leader, directs CloudVandana’s Implementation Team, Analytics, and IT functions, ensuring seamless operations and innovative solutions.