When you need to create multiple variations of email for different segments the Dynamic content can be your savior because it removes the need to create multiple variations.
Dynamic content helps you to replace the content within an email based on a particular data point for your records. You can use Dynamic content on Landing pages and your own website, for example, you can tailor the digital experience based on what you know about that person.
Here is an Example to use Dynamic Content in Email Template
- In Pardot, click in the email where you want to add dynamic content.
- Click the in the editor.
- From the first dropdown, select the dynamic content to include.
- Use the preview dropdown to preview different variations.
- To insert the content, click OK. Depending on the merge language your account uses, it appears as a PML variable tag or HML merge field.
Here you can check this Screenshot
NOTE: The dynamic content variation populates in the recipient’s inbox. Verify the dynamic content by creating a test prospect that matches the criteria for each variation. Then add the prospects to a test list.
If you need help setting up the Dynamic Content, you can get in touch with us here.
Marketing Automation Specialist/Pardot Consultant at CloudVandana Solutions.
3X Salesforce Certified.