It is known to most people that Salesforce B2C Commerce is used in large numbers of areas of eCommerce mainly in the retail industry, there is another popular eCommerce platform B2C for its incredible demands and services. Salesforce B2B commerce helps organizations to maintain business in large volume purchases or transactions from other businesses online. B2B commerce customers are generally provided easy online access so that they can proceed with the purchase on their own to run their business. By leveling up B2B Commerce is much more than just getting products or easy purchase options to existing customers. The quick access operations engage more and more customers and ensure their coming back options.
Think beyond order fulfillment
Lots of effort is needed for B2B Companies in the technicalities for online orders. By now, most of the companies do not face any supply chain issues of getting the orders to their buyers and now have more time to focus on other investments. A B2B commerce pro who has checked off the fundamentals can focus on streamlining the website and user interface for maximum ROI.
Reach new customers and use eCommerce strategically
For B2B companies, supply chains are like a backbone to them. Other options are there for eCommerce to grow in a great way. B2B companies can transfer orders to their online platforms, which will definitely meet buyer expectations and sales teams will be free for much more important tasks to be finished. B2B buyers now find it helpful to speak to a salesperson when they are researching a new product or service. But few percent of customers want to speak to sales when repurchasing the same product or service.B2B companies allow buyers to buy online, in a simple way, so it becomes easier for buyers and they are provided a better experience. The most important thing is that when customers handle these self-service processes, companies can concentrate on other important things. For example, an apparel manufacturer needs to focus on larger, international retailers that will bring a major revenue to them. But small local stores also want their products. By selling online, these smaller stores can order themselves, and the manufacturer’s sales teams can focus on their target to grow their business outside of the country.
B2B companies can leverage digital channels to expand into new markets. Forty percent of B2B decision-makers support using eCommerce to expand their business. Salesforce makes it easier by bringing all those processes into one platform. Companies can manage every kind of data related to their business sitting in any corner of the world. Salesforce brings companies and customers together.
Get more from your data
Proper understanding of customer data helps companies track progress on goals. The numbers of companies are increasing, who use data to target customers more effectively.
Another success metric for any site is Time. Unlike in B2C commerce, where the more time a shopper spends on-site the better result comes, B2B buyers are often looking for efficiency. They may be reordering a common order and hope to do it quickly. So the increasing customer engagement on site could be a sign of an efficient buying experience. Data also enables personalized experiences at a scale that delight customers. Personalized data could include weather or typical time to buy. For example, if a customer usually reorders on the first day of every month and is late, a note to remind them to reorder can be helpful.
Leveling up B2B commerce is so much more than getting products to existing customers. If a company saves you time, you’ll go back again and again. Salesforce is the only platform that makes it easier for companies as well as customers to experience such a smooth journey.
Digital Marketing Manager at Cloudvandana Solutions