Having an issue with finding out the Source of your visitors. No worries Pardot can provide you the default functionality to find out the source of your visitors like where they came from (natural search, ad, paid search, or empty) or any of your social campaigns.

For better understanding just take an example, if a visitor clicks one of your twitter campaigns which URL’s is  https://twitter.com/profile/advertisement then the Source field is automatically populated as Twitter.

Here you can check some examples of the other vendors that can appear in the Source field.

  • Google
  • Yahoo
  • LinkedIn
  • Facebook
  • Twitter
  • Reddit
  • Indeed
  • Monster
  • Eventbrite
  • Wikipedia

Consideration for Lead Source In Pardot

  • Website should have the Pardot tracking code.
  • Website should be SSL Certified.

Here you can check the Source field screen prompt.

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