Salesforce Commerce Cloud is a cloud-based commerce platform with various tools and features to enhance online businesses. Formerly it was known as Demandware. The main aim is to enable consumers and stores to provide flawless customer service and experience if customers are online or in stores. Salesforce Commerce Cloud is used by many global retail brands.
It is a highly scalable, cloud-based software. It provides the best features and functionality to build a highly optimized eCommerce experience. The primary segmentation of the platform is that by offering eCommerce as a SaaS solution, it relaxes the businesses from the demands of managing a technical roadmap.
Salesforce Commerce Cloud For Businesses
Salesforce Commerce Cloud provides best-in-class B2C functionality within an integrated solution. The solution is a highly captivating option for business brands and B2C retailers. The solutions’ essential work is to enhance the best work or services of any organization or business.
Top Features Of Salesforce Commerce Cloud
1. Auto Upgradation
As the platform is SaaS, Salesforce keeps on rolling many new features in the background. These features are available through the administration panel, with almost no technical support from the user end.
Salesforce Commerce Cloud can manage the huge demand and traffic spikes without user planning. If there is a sudden demand increment, the platform scales silently in the background without support.
3. Full Range Cloud Services
4. Product Roadmap
Salesforce defines a product roadmap. As Salesforce Commerce Cloud has a mesmeric proposition, chances are higher to adopt the Commerce Cloud roadmap provided by Salesforce. So users can focus on using the solution’s features and functions to drive sales and growth for the site.
5. Mobile Optimization
In today’s digital world, the mobile device is the primary device to access the internet. So maximum e-commerce orders are placed through mobile devices. So a mobile-optimized eCommerce store is very important to attract customers and provide them with a seamless shopping experience. Salesforce Commerce Cloud is focused on cutting-edge technologies and takes a mobile-optimized approach. Salesforce Commerce Cloud also provides a few tools to streamline and customer experience exceptional.
Salesforce Commerce Cloud Latest Updates
Instagram is now integrated with Commerce Cloud. This helps retailers create business posts on Instagram directly on the commerce cloud, where they are already controlling their eCommerce sites. Through the help of the commerce cloud, Instagram contents get automatically updated when new catalogs come, or old products get replaced by a list of new products. Salesforce also expands its Einstein AI layer to Instagram through the Marketing cloud. Einstein Vision can automatically tag social posts in the brand’s or public Instagram feeds. There’s also a new connector between Commerce Cloud and the company’s Marketing Cloud for triggered emails. This tool helps retailers to create personalized messages for their customers.
Digital Marketing Manager at Cloudvandana Solutions