Salesforce is the biggest CRM industry across the world. It is a platform for never-ending opportunities for businesses of all sizes. Salesforce was started by Marc Benioff and three other co-founders in 1999 in a small apartment in San Francisco just like any other startup. They also faced a lot of challenges to come to this point. Salesforce made a success story from a small startup to a tech giant. This is a great motivational story for every small business and startup.
Customers are the backbone of every business. It is very important to make the customers and prospects feel comfortable and satisfied at every stage of their journey. So there comes the need for a powerful CRM (Customer Relationship Management) platform.
Offerings By Salesforce
Salesforce Accelerate is a program offered by Salesforce to help the companies with the Salesforce ecosystem and AppExchange effectively. It offers a platform for learning and support. It has two components.
- Salesforce Accelerate Build for newcomers, and
- Salesforce Accelerate Grow for existing business members
AppExchange Partner Program
Users can discover thousands of resources like applications, Salesforce consultants, solutions, and components on the Appexchange. The AppExchange is the right place for applications, products, and consultancy services in a single platform.
It is a global investment wing of Salesforce. This wing invests in next-generation technology startups and accelerates growth.
Salesforce Pledge 1%
Salesforce pledge 1% works on a 1-1-1 model. This model encourages businesses to incorporate the idea of giving back to society from the beginning.
Salesforce Sales Cloud
Salesforce Sales Cloud is a great platform aimed at the activities of the sales department of the organization. It contains a lot of features like campaign management, accounts management, case management, opportunities management, leads management, reports, and dashboards.
Pardot is a marketing automation tool offered by Salesforce. With Pardot, quality leads can be generated by engaging the right prospects at the right time. Pardot automates most of the sales and marketing tasks. Organizations can even track the campaign performance of the sales team through this platform.
Benefits Of Salesforce For Startups
Let’s have a look at the advantages of Salesforce over small businesses and startups.
1. Customer Management
Satisfied customers are the most important part of every business. Salesforce Service Cloud helps the sales and marketing team to connect with the customers and prospects through various channels and gives them constant support in every stage of their journey. With the automation support of Salesforce, tasks can be done without any hassle and finished in time.
2. Complete View Of Customer
Salesforce provides a 360-degree view of the customers through the sales pipeline from lead generation to completion. The sales team can have a customized overview of all the sales, optimization activities e-mail monitoring, and much more. So the sales team can assist the customers at any stage of their journey.
3. Centralized Data
Scattered data are very hard to manage and that leads to delayed business processes. Salesforce allows the organization to store all the customer data in one place in a structured way. The data can be accessed and shared in a seamless way by various departments in the organization. So maintaining records and data becomes easier.
4. Analytical Reports
Reports provide information on the growth of an organization. So reports are very important for every business. Salesforce Analytics provides detailed information about the functionalities of a business as marketing campaigns, sales pipeline, employees performance, etc. So analytics help to make better decisions and overcome future challenges.
Automation is one of the key features of Salesforce. The manual process days are almost gone as it leads to delayed business processes. Salesforce’s cloud-based and AI-backed automation streamlines the processes like sales, making invoices, customer queries, etc. So it helps to save a lot of time, effort, and money.
6. Enhanced Business Operations
Salesforce tools allow the organizations to share resources and information, automate all the business processes, and store the customer data effectively to serve the customers better.
Salesforce CRM platform has a huge potential to help businesses of every size. Do you have any further queries for any Salesforce operations or looking for a customized Salesforce Solution for your business enhancement? Please feel free to contact CloudVandana, the registered Salesforce partner, and get a free consultation call.
Digital Marketing Manager at Cloudvandana Solutions