5 Ways Salesforce Marketing Cloud Can Boost Your Marketing Strategy
Salesforce Marketing Cloud is a CRM(Customer Relationship Management) platform for marketers that authorizes them to create and manage marketing campaigns and relationships with customers.Marketing Cloud is offered by Salesforce, which is used for delivering appropriate and customized journeys to the target audiences over the right channels and devices.The product helps operators deliver the right posting at the right time to the right users throughout a campaign. With Marketing Cloud, users can take advantage of integrated solutions like Customer Journey Management, Mobile Studio, Social Studio, Email Studio, Web Personalization, Advertising, Content Management and Creation, and Data Analysis. All of these integrations give marketers to achieve the goal and clear visualization of the customer’s journey. Salesforce says, with Marketing Cloud, “every imaginable customer interaction and engagement is covered.” Benefits: Personalized Customer Journey With Marketing Cloud, every interaction is targeted and personalized. This feature helps the customers to move through their own unique journeys. Salesforce narrates customer journey as “a lifelong experience with your brand”. So a marketer should enhance the functionality and data of the marketing cloud to go forward. Understand The Customer Base Marketing Cloud connects data with the marketing processes for optimization. The marketer always gets a clear understanding and visualization of the customer journey. It never keeps the marketer in the dark, so the marketer can reach the targeted goal easily. Audience Engagement Salesforce Marketing Cloud helps marketers create a customized experience for each and every customer. So they can access a full 360-degree view of their activity through the power of Salesforce. Marketing Cloud helps the organization or a martyr to connect the touchpoints of the customers so that a customer-driven platform can be formed. Create Targeted Calls-to-action(CTAs) Salesforce Marketing Cloud enables the marketers or the Organization to send targeted unique CTAs to each and every customer according to their interests, behavior, viewpoint, and interests. It also helps to send CTAs through various channels like social, mobile, email, etc. It also helps the marketer to reach them in the most effective way. Data Management Since Marketing Cloud is hosted on the Cloud, there is no need to buy additional servers to host the data of the Organization. This makes the marketing processes much more effective, productive, and organized. A marketer can access the data whenever needed. Marketing Campaigns This function of the Marketing Cloud is very important to boost the marketing funnel. Marketing Cloud allows users to interact with the marketer through any channel, as per their terms. It also helps the marketer to create more intelligent communications and interactions with the targeted audience. These are some of the benefits of the system. If you want to learn more about Salesforce Marketing Cloud or want this to be implemented for your business/organization, reach out to the experts of CloudVandana. Request a Free Consultation YOU MIGHT ALSO LIKE
Why Salesforce Community Cloud is Essential for Your Business
Salesforce Community Cloud is a multi-user digital platform that allows many organizations to work together on the same platform, who have similar needs and concerns. It helps the business community be remarkable for the clients, officials, and partners. Let’s have a look at the key advantages of Community Cloud. 1. Creates Better Relationships Among Partners Through the development of a partner portal, business communities can easily handle partner management. The biggest advantage of community cloud is it makes things uncomplicated when the association is needed with the suppliers, partners, vendors, etc. It allows the partners to have all the detailed information about products or services. It is also very useful for sharing the leads, handling contracts of partners, etc. 2. Solves Customer Queries Quickly Salesforce Community Cloud acts as a bridge between business and customers. It works best for B2C ventures. Customers can go through the knowledge features platform for detailed information about the products or any services. These business articles help the customers in many ways. As Community Cloud is instinctive, it allows customers to put their questions or any queries and provides answers in a quick way. A self-service option is also available for customers to generate tickets and obtain service support. 3. Low In Costs, High In Productivity Salesforce Community Cloud has many custom-made templates, as well as various third-party tools. As these templates come along with the service, there is no need to create such customized templates which costs a lot. This way it helps to save the cost of the business. In addition, it provides 24×7 support to customers through a self-service portal. This helps the business to minimize expenses. It helps the businesses to build a strong bonding relationship with their customers, staff, etc. With the Salesforce Community Cloud, business owners do not need to worry about the huge expenses for their branding and promotion in different online platforms. Community Cloud does it for them and helps them in saving the promotional cost. Salesforce Community Cloud simplifies the business process and enables the companies to execute the tasks in a flawless way. As the customer queries are solved in a quick manner, the deals close quickly. As a result, the entire business process becomes much more productive. 4. Helps In Sales And Development Community Cloud helps businesses to achieve their target by letting employees and developers collaborate regarding their project requirements. Outcomes are more productive as this can be operated even through mobiles. It is very useful for sales professionals and lets them explore the platform for assigning budgets, lead generation, keeping track of sales reports, etc. 5. Helps In Decision Making Salesforce Community Cloud is a platform that helps organizations by keeping crucial collaborators on one page. Mobile-friendly operating systems offer the employees better flexibility. It enhances the businesses and allows them to take data-forced decisions. Business owners can get an idea about the latest customer trends and facilitate better communication between the organization and the clients. As the process allows the stakeholders to communicate directly with the organization, transparency can be maintained. 6. Creates Self Independence Salesforce Community Cloud enhances business processes by developing a customized digital interface for everyone connected to the business. It allows everyone to obtain the data according to their requirements. This encourages every person associated with the business to feel more connected and independent. 7. Helps Business To Achieve The Goal Salesforce Community Cloud provides user-friendly and responsive features with advanced content management. So it has made it possible for businesses to deliver constant support. This helps the businesses to expand their services. The designs can be customized powered by APIs and connectors to meet the immediate as well as future aims of an organization. The entire function of a company can be optimized with the help of Community Cloud, along with dependable customer support. Request a Free Consultation YOU MIGHT ALSO LIKE
AUTOMATE YOUR BUSINESS WITH SALESFORCE
Salesforce automation tools help in increasing your efficiency and productivity by automating the tasks that admins and salespeople need to perform manually. As a result, they can concentrate on a more important task. Salesforce provides numerous Automation tools to automate an organization’s business process such as Workflow, Process Builder, Approvals Process, and Flow Builder. We can discuss some processes which can be automated with Salesforce. This will save the time and energy of the team and better productivity can be achieved. Lead Management Leads need to be nurtured in a customized way. Leads are the main priority in a sales funnel. So if the sales team assigns a lead, the lead needs to be well cultivated. Like the salespeople who are handling the lead, they need to send a welcome email and collect all the points regarding that, and set a reminder to follow up in a specific span of time. When an Organization has multiple employees, it is obvious that each and every person has an individual approach and style when to contact or nurture the leads. Some of these might be very effective while others are less. With Salesforce’s automation tools, nurturing leads is as simple as creating workflow and emails. These are customized according to the requirements of potential customers. The sales team can take advantage of customized campaigns by automating emails, phone calls, and even timely follow-ups. Before automating, the organization needs to select the method which is most effective for the team and needs to expand those efforts by implementing them across the board. Automation allows the organization or the business owner to track the efforts of the team. It also allows the team to see how engagement is influenced by adjustments to content, images, or timing. Opportunity Automation Salesforce automation tools influence potentials to convert as the customers. An organization can set up a big deal alert with the automation capabilities so that opportunities can’t be missed. It automatically creates tasks to give reminders to the sales team for a periodic check-in. Automation tools can even automate reminders to alert managers and other staff to check on the opportunities that might slip through the cracks. Account Management Salesforce automation plays an important role in the account management of an organization or business. Tasks can be set up for account-related notifications. The notification notifies the concerned person about the deal which was closed more than 3 months ago or a transaction that was processed recently. Instead of keeping track of all the related accounts to the company and the team, companies can let Salesforce do the task for them. Contracts Generation As Salesforce automation tools the complicated tasks for the companies, the employees get more time to shine in their interactions with prospects and existing customers. Companies can use automation to pull information to generate quotes and contracts. After sending the initial email, business owners can set up customer follow-up reminders to avoid any follow-ups related to inaccuracy. Onboarding Process Efficiency Any organization needs to hire new employees for rapid growth. A consistent onboarding process is needed for a smooth login. Missing any step or any information during the onboarding process can affect the team in many ways. So to decrease the manual errors, any organization can proceed with an automated onboarding process. It provides thorough and constant support to every new hire. After the creation of the user account, an automated process can be set up for an automatic welcome email with user information. Thus Salesforce can help the new hire with their first login. As a registered Salesforce Partner, CloudVandana does the procedure smoothly for the customers. Request a Free Consultation YOU MIGHT ALSO LIKE
Salesforce For Education Industry
Salesforce is a very effective CRM that provides solutions to every Industry. The Education Industry is one of them. Salesforce helps educational institutions to create solutions for recruitment and admissions, student experience, advancement, and institutional operations. The Education Cloud, by Salesforce, is an extensive software system that encloses all administration and operations of the educational institution. Salesforce is a single platform for every kind of requirement, so Institutions do not need multiple software systems. It consists of Student Information System(SIS), ERP, CRM, Academic Management System. According to Salesforce.org, 89% of schools are using Salesforce. It has improved their ability to meet their mission. Schools are using Salesforce for their development, alumni management, admissions, student success, and many more. With Salesforce Education Cloud, Institutions are able to get a complete view of learners from K-12, to higher education and beyond. The entire Institution can gather to create a personalized learner experience at scale, using one integrated CRM platform for education. This empowers Institutions to transform learner engagement into lifelong relationships. The most important thing about Education Cloud is it provides purpose-built education products and solutions to the institutions. They also keep up updating them by providing the latest innovation from the trusted Salesforce platform including robust AI, analytics, and integration capabilities. Student Experience Education clouds empower institutions to realize the vision of a connected student experience. Connected experiences will include a personalized message that a student receives from the school authority or even something more than this. The connected experience begins with putting a student at the center of everything and transforms the entire student experience through Salesforce technology. Today’s lifelong learners expect a digital-first experience, personalized communications, and the concept of belongings. A connected experience drives student success by attracting them in ways that meet their expectations in a personalized way. As result institutions of all sizes are adopting CRM platforms to create connected experiences. Benefits 1. Student Management An educational institution needs to perform many things for its students. Salesforce makes it easier for them. To manage all the tasks in a proper way, institutions need a centralized solution. CloudVandana provides a customized Salesforce Implementation so that the institutions can manage the tasks in an organized way. We attach all the features available with Salesforce CRM and with the Salesforce education cloud. 2. Teachers Management For an educational organization, it is another very important thing to manage the teachers and the professors in a nice way. With the help of Salesforce CRM, institutions can easily manage all the faculty from a single dashboard. Education cloud helps teachers to gain more perception so that they can help the students to increase their efficiency. The Salesforce CRM provides a unified dashboard for both teachers and students together with the features of the Salesforce education cloud. CloudVandana can provide unified, efficient, and cost-effective Salesforce Solutions to the institutions so that they can perform their best. 3.Parents Portal Salesforce education cloud provides an option so that a parent portal can be made. Every parent is concerned about their kids’ performance. The portal features every detail of every student and gives access to the parents to view the details of their child. Through this system, parents get connected with the institution which has a very positive impact. 4.Marketing Marketing is essential for every business, as well as for educational institutions. To secure a better position in the competitive market, Salesforce Marketing Cloud helps every organization to achieve the goal they are seeking for. Institutions can perform their best and can provide a customized service that comes to their system with their personalized information. 5. Automation Salesforce is known for its automation for its services and products. CloudVandana can automate most of the process so that institutions or any organization can build better solutions. CloudVandana can implement the automation process so that the institution can make the most out of its investments. Thus Salesforce has a great impact on the educational industry. Request a Free Consultation YOU MIGHT ALSO LIKE
The Way Pardot Helps In Marketing
Salesforce Pardot is a CRM Integration that automates B2B marketing. Pardot has an enormous range of features and tools to optimize customer satisfaction. There are a few tips that will help any Marketer at the top of the automation game. Some of these features can be found in Pro and Enterprise editions of Pardot, and available in Standard for an additional cost. CloudVandana will be happy to suggest to you the features you might need to run your business or organization successfully. 1. Dynamic Content Dynamic and informative content can level up your website in many ways. Instead of a general web page that summarises a product or service in a common way, a marketer can display a highly personalized brochure that focuses on the prospects of the organization. This will increase the interest of the audience and the target will be successful. 2. Retargeting An enormous benefit of using landing pages that are hosted on Pardot is the ability to insert definite logic into the Engagement Studio. If a potential customer views one of the landing pages and leaves the page in the middle of filling out or without the purchase, one can add some personalized content and exclusive offer and send them an email after a few days. Pardot has its own method of retargeting, by which an organization or a marketer can view the conversion rates and the sales. 3. Segmentation Rules Segmentation rules give you access to a detailed list of information about user behavior so that you can have an understanding and perceptive reports on specific audiences. Pardot helps you provide a quick report with specific criteria like the source of new customers and the time they spent on your website. 4. Simplify Onboarding and CRM Integration You can embed forms within dynamic content which can show different forms to different prospects depending on certain criteria. This is a temporary way of enabling A/B testing on forms if you manage the data well. One half would receive from A and the other half from B. So you can make a decision on the optimal form by comparing form submissions. 5. Scoring Categories A company that sells multiple products or services, categories give a clear indication as to what prospect is interested in. A clear strategy for scoring categories can do anything to uplevel a brand. 6. Associate Your Assets If you do not associate your assets with the right category, you will miss out on useful insights, and it could interfere with some of the automation rules. The folder needs to be changed after saving, and you have to make sure everything is at home. Pardot helps you to save a lot of time when creating a new campaign. 7. Pay Attention to Email Client To know the data of the people who viewed your emails on mobile, Pardot takes a very important role. It gives us the data of the devices. With new devices like the Google Pixelbook, which is a laptop and a tablet, as well as mobile usage at an all-time high, mobile responsiveness is a big deal. You have to take the devices and the browser into consideration. This way, a marketer can create or promote content that is mobile-specific. 8. Dependent Fields Dependent fields make it easier to capture more information from the right person and help to keep the forms short. If a group of targeted people can be identified for publicity, a marketer can approach them if they are interested in subscribing to the newsletter or can schedule a call for further steps. These things can be done using dependent fields. 9. Automation Rules A marketer gets to know when a prospect loses interest in them but rarely knows when they might be interested again and may come back. Automation Rules can fix this error for the marketer. Automation Rules tags to pick up returning prospects by linking them with landing page views. CloudVandana makes it easy with the easy Pardot implementation, which enables the right tool according to your needs. Request a Free Consultation YOU MIGHT ALSO LIKE
What Is Staff Augmentation
Staff Augmentation is a very effective tool for any kind of Organization. This popular hiring model permits a company to include staff in their teams based on the additional skill required to support their initiatives. The Staff-Augmentation firm provides the resources. Staff augmentation permits a company to experience its competitive advantage. This hiring model is essential because it has lower development and operational costs. Paperwork and legal responsibilities are less compared to recruited employees. Organizations do NOT need to take a headache for the recruitment process if they can avail the facilities of this seamless hiring process. As a result, outputs and team size increase. What Is The Difference Between Staff Augmentation and Outsourcing Staff augmentation is different from Project outsourcing in many ways. Both have a few pros and cons. When an organization is taking the facility of this augmentation model, they are purchasing resources related to IT while maintaining direct control over their team. But with an outsourcing process, the Organization needs to pay for a specific, prearranged outcome. They are not directly controlled by the organization. How The Staff Augmentation model can enhance your Organization Presently, one of the most notable trends is the considerable increase in the use of conditional workers globally. Contingent work defines itself in many working models, where Staff-Augmentation is the most popular. There is a broad scenario where companies purchase Staff Augmentation. Increased Capacity When an Organization needs more resources to close a short-term project or manage increased production, or manage a seasonal business, this model works wonders. Bridge to Hire This hiring process works like a bridge in the hiring process for the long-term need of any Organization. Specialized Skills If an Organization needs specialized skills, like technology setups, branding or logo design, facilities management, etc., for a short period, this augmentation model works like a savior. Another form of augmentation is freelancing, which has been for centuries, but recently got so much popularity through the rise of global freelance platforms. Types of Staff Augmentation This hiring service comes in different forms. There are three basic types. Commodity In this type of hiring, companies need human resources to fulfill or perform some tasks, but no proper training or skill set is required. Skill-Based Very basic skilled professionals are required to perform some tasks in an Organization, but the level of the skills is not critical. Highly Skilled Professionals highly skilled and trained are required to perform. The level of skill is very important for this type of hiring model. CloudVandana is one of the most renowned Staff Augmentation providers that provides customized resources depending on the task and size of the organization. Benefits Of This Hiring Model With staff augmentation, any organization can quickly fill in-house skill gaps with outside talent. If the process is used correctly, this model can also save money for an organization by reducing general overhead costs and the associated expenditure. Request a Free Consultation YOU MIGHT ALSO LIKE
7 Ways Salesforce Health Cloud Can Improve Patient Experience
What is Salesforce Health Cloud Salesforce Health Cloud is a health IT CRM system that incorporates doctor-patient relationships and record management services. … Through Private Communities, patients can view care plans, connect with health providers, find answers to common questions and fill out forms in advance of visits to save time. The Affordable Care Act and outcome-based reimbursement policies create mandates and incentives for providers, payers, medical devices, and pharmaceutical companies to focus more on patient care and satisfaction. Why You Need Salesforce Health Cloud Salesforce Health Cloud enables useful triggers and workflows that make important care information available to both patients and providers on any connected device. This level of access empowers patients to take ownership of their health goals and care plans. Salesforce Health Cloud provides a complete view of the patient. Salesforce Health Cloud makes it possible for healthcare providers to Prioritize tasks across all their patients’ needs, segment and manage patient populations. With the ‘Today’ view you can make care decisions efficiently by browsing the customized care plan for tasks and quickly acting on them. You also can segment and manage patient populations, such as sending a message to all patients with high blood pressure to schedule regular check-ins, in a single secure and private message. And with the power of the Salesforce Platform, you can review all internal conversations that involve your patients, making care coordination and patient handoffs easier and more efficient. 7 Ways Salesforce Health Cloud Can Improve Patient Experience Engage patients across any devices The health cloud offers services that can engage patients across any device and create a collaboration across the entire healthcare system for enhanced health outcomes. The personalized experience provides EHR data, preferences of Patients, and treatment plans. Build trust among the customers The insurance plans help to build trust and lasting relationships with the members. Health Cloud offers a seamless experience that retains business in the present digital landscape. It can assure you to accomplish the best outcome for the members with personalized care, efficient authorization requests with utilization management. Build Scalability of Streamlined Experience Health Cloud reduces complexities. It helps to operate business innovation as well as improves the impact of the patient support system. Integrate with Mobile Devices One of the most important functions of Salesforce Health Cloud CRM is to combine data across devices and platforms. The integration with mobile apps is one of the key reasons for endorsing the Salesforce Health Cloud. Salesforce Health Cloud collects data from mobile devices for rendering personalized experiences. Mobile devices build faster and convenient connectivity with the patients. Provide improved customer feedback Services with constant Customer feedback are the foundation of any health care app. It becomes imperative to better understand the clients for improved services. Healthcare providers can build a trusted relationship by providing solutions to customers’ feedback and requirements. Tackle Healthcare emergencies Salesforce Health Cloud provides remote services, so it is convenient to monitor patient’s health conditions with real-time monitoring. This system sends alerts to healthcare professionals to quickly reach the place in case of an emergency. Improve Patient engagement Salesforce Health Cloud offers comprehensive, end-to-end healthcare solutions. It leads the minute details of the healthcare services with real-notifications of healthcare issues. This results in an optimized patient consequence.CloudVandana has helped healthcare providers in a great way. The healthcare system must operate higher patient engagement with advanced technologies. Request a Free Consultation YOU MIGHT ALSO LIKE
Why do you need a Salesforce consulting partner?
Salesforce itself is an amazing solution, the technology alone can take you to your desired destination. The right Salesforce Consulting partner can help you streamline the implementation and other related services and add value to your investment. There is no shortcut for your Salesforce Implementation. It is one of the biggest investments you will make to get all the features of your business into a single platform, so any mistakes can be costly. So you have to be very careful when selecting the right Salesforce partner for your business. It is the implementation that will make or break your ROI. So it is a high-risk, high-reward situation. That is why the return of your investment should always be top of mind. The value that the right Salesforce partner can add to your technology investment is immeasurable. Here are some reasons 1. Salesforce is Customizable for different sectors. Every company is unique, so the advantage of Salesforce CRM is it is customizable for each and every company. So before selecting the Salesforce partner, one needs to take a consultation call with a reputed Salesforce Consulting partner and should know what should be the best option for that specific company. Though you know your company the best, you might not be aware of the Salesforce best practices which will suit your company the best. A Salesforce partner helps you to find and configure the right solution for your organization. When you want to migrate your existing processes, that should be a great time to update them. You need experienced eyes to question you if your existing processes are most efficient or some improvement should be there.CloudVandana Solutions is one of the best Salesforce Partners and has many consultants to guide you and analyze your business process so that you can achieve your targeted goal. CloudVandana just does not implement and customize Salesforce in your business but unlocks unlimited possibilities to touch your dream. 2. Better rating in adoption Companies might want to start the smallest implementation with limited features that will help you without creating a larger system immediately. It is a safe and conservative approach for considerably small companies. But if any company needs a broad implementation, that will need a longer time, longer time to learn and that should be a challenge if you are not familiar with the process. Fortunately, the team CloudVandana is ready to help you implement a perfect system that will meet your functional requirements in a way that brings everything in a single platform. Salesforce partners like CloudVandana are experts at understanding how it can fit your unique business needs, both now and in the future. When the implementation will make the job of employees easier, they will be more interested in using Salesforce. A good Salesforce partner provides proper system training and ongoing support so that the system becomes more user-friendly. CloudVandana will help the employees by showing them how to use the system, how the implementation will make their job easier, and help them to reach their target sooner. 3. Get it right the first time. Time is considered as money. That is why a CRM Solution should stand in the 1st place for any of the companies. The fact is that the more time you will take to complete any task, the more money you might lose. If you choose the wrong Salesforce partner, you may exceed the budget you set in the initial stage. The reasons behind this are, you might be losing some really important opportunities if your implementation needs to fix errors several times. Add a little more initial Salesforce implementation budget and call a reputed Registered Salesforce partner like CloudVandana Solutions and avoid costly mistakes and error fixing right from the beginning. 4. Let your employees do what they do best Whatever their roles, your team members are the experts at what they do in their own field. Let them focus on their own tasks, while you can continue to expand your business. Allow your Salesforce Partner and their team of dedicated experts to run the successful implementation, rather than part-time people to look after. If you don’t have collaboration with any of the Salesforce partners, you may have to face many friction points where the outcome will be delayed. CloudVandana Solutions works hard to implement, migrate the data, the customization and give you a ready-to-use system for all your business needs. 5. Keep you updated with Salesforce changes Generally, Salesforce releases three updates a year, offering innovative solutions and new ideas. It is hard for you to be updated every time and be on the top of the list if you try to manage everything on your own. But this is what your Salesforce partners can do for you. They work like a doctor to your system and keep on updating according to your needs. They are very much familiar with Salesforce AppExchange and can help you to choose the right and customizable app to enhance your business. Instead of this, they can also help you by avoiding unnecessary app purchases or costly customizations, they can inform you about the upcoming release that includes only the features which are necessary to enhance your business or organization. Team CloudVandana can help you get your Salesforce instance up and running faster., more efficiently, and set you on the right path to success. Request a Free Consultation YOU MIGHT ALSO LIKE
How to Level Up Your B2B Commerce Solution With Salesforce
It is known to most people that Salesforce B2C Commerce is used in large numbers of areas of eCommerce, mainly in the retail industry; there is another popular eCommerce platform B2C for its incredible demands and services. Salesforce B2B commerce helps organizations to maintain business in large volume purchases or transactions from other businesses online. B2B commerce customers are generally provided easy online access so that they can proceed with the purchase on their own to run their business. By leveling up B2B Commerce is much more than just getting products or easy purchase options to existing customers. The quick access operations engage more and more customers and ensure their coming back options. Think beyond order fulfillment Lots of effort is needed for B2B Companies in the technicalities for online orders. By now, most of the companies do not face any supply chain issues of getting the orders to their buyers and now have more time to focus on other investments. A B2B commerce pro who has checked off the fundamentals can focus on streamlining the website and user interface for maximum ROI. Reach new customers and use eCommerce strategically For B2B companies, supply chains are like a backbone to them. Other options are there for eCommerce to grow in a great way. B2B companies can transfer orders to their online platforms, which will definitely meet buyer expectations and sales teams will be free for much more important tasks to be finished. B2B buyers now find it helpful to speak to a salesperson when they are researching a new product or service. But few percent of customers want to speak to sales when repurchasing the same product or service.B2B companies allow buyers to buy online, in a simple way, so it becomes easier for buyers and they are provided a better experience. The most important thing is that when customers handle these self-service processes, companies can concentrate on other important things. For example, an apparel manufacturer needs to focus on larger, international retailers that will bring a major revenue to them. But small local stores also want their products. By selling online, these smaller stores can order themselves, and the manufacturer’s sales teams can focus on their target to grow their business outside of the country. B2B companies can leverage digital channels to expand into new markets. Forty percent of B2B decision-makers support using eCommerce to expand their business. Salesforce makes it easier by bringing all those processes into one platform. Companies can manage every kind of data related to their business sitting in any corner of the world. Salesforce brings companies and customers together. Get more from your data Proper understanding of customer data helps companies track progress on goals. The numbers of companies are increasing, who use data to target customers more effectively. Another success metric for any site is Time. Unlike in B2C commerce, where the more time a shopper spends on-site the better result comes, B2B buyers are often looking for efficiency. They may be reordering a common order and hope to do it quickly. So increasing customer engagement on site could be a sign of an efficient buying experience. Data also enables personalized experiences at a scale that delight customers. Personalized data could include weather or typical time to buy. For example, if a customer usually reorders on the first day of every month and is late, a note to remind them to reorder can be helpful. Leveling up B2B commerce is so much more than getting products to existing customers. If a company saves you time, you’ll go back again and again. Salesforce is the only platform that makes it easier for companies as well as customers to experience such a smooth journey. Are you looking for a reputed Salesforce partner for a successful Salesforce implementation? Please schedule a call with CloudVandana and get started. Request a Free Consultation YOU MIGHT ALSO LIKE
What is Salesforce Optimization And Why Businesses Need It
Salesforce optimization involves taking a look at how a business is currently using the CRM, where it is benefiting, and where the pain points reside. For instance, Salesforce optimization smoothens the process of integrating the CRM platform with the accounting software. With Salesforce optimization, companies can work smarter, increase productivity, create a marketing strategy that is based on consumer actions, connect with leads and prospects at every point of their journey and protect the bottom line. 5 Ways to Optimize your Salesforce CRM 1. Salesforce Integration Implementing data migration into your Salesforce CRM is an effective way to build a Combined view of your customers while improving employee experience. Connecting internal databases gives your business a competitive advantage by supporting data in new and powerful ways.There are endless possibilities when it comes to Salesforce data integration. As a business owner, a person can connect directly with data housed on external accounting, HR, and ERP systems to social media platforms, eCommerce platforms, and many more. This system translates into seamless data management and enhanced business logic for you and your entire organization. Security integration option helps integrate authentication tools to improve user experience. Your business can take advantage of data synchronization with different vendors across various platforms. It is important to explore all the integration options available to your Salesforce CRM platform, while also ensuring data accuracy and logical configuration. Consider hiring well-experienced Salesforce Developers who can take your business to the next level by reducing the integration time to integrate and modernize your organization systems and more. 2. Salesforce Implementation Salesforce is a CRM platform with unlimited possibilities. If you are implementing Salesforce into your organization for the first time, you must consult with a Salesforce partner to define your business the best. CloudVandana Solutions can help you by providing you a customized solution for your business needs. CRM processes like lead flow, campaign set-ups, and customer acquisition planning require proper preparation and planning. One must consider data maintenance processes that ensure data integrity and consistency. A registered Implementation partner like CloudVandana can accelerate this process. 3. Salesforce Lightning Every business or Organization requires lightning-fast user experience and lead flow. That is why Salesforce created a newly transformed CRM interface designed to maximize the productivity of sales representatives, integrated with analytics and business intelligence focused to drive sales precision for your business. Salesforce allows switching between two interfaces, Salesforce Classic and Salesforce Lightning. Considering the larger features offered through the Lightning platform, one might be much interested in optimizing the CRM process through this latest upgrade of Salesforce. The lightning experience offers a visually upgraded homepage with a chart of performance, an instant calendar module, organized lead flow visuals, and contact and accounting insights considered to help the sales team to be updated and organized. In addition, there is a new activity Timeline workspace where sales representatives can create tasks, events, log calls, send emails and effectively track activities in one place. Make sure to have a system in place where the entire organization can optimize the offerings of Salesforce. An experienced Salesforce developer can help you build single-page, dynamic applications for various devices for your team or organization. 4. Salesforce Visualforce Salesforce offers prebuilt applications that help in improving CRM functionality. Salesforce visualforce helps to execute the process. Salesforce visualforce is composed of a tag-based markup language, similar to HTML that gives developers a way of building applications and customizing the CRM user interface. Some features are available through visualforce and custom flow control through its wizards, templates, and on-the-go deployment. Page components can be optimized through visualforce with the help of custom dashboards, tabs, menu items, action items, and personalized console components for specific organizational needs. When it comes to implementing Salesforce Visualforce into your organization, make sure that you have an experienced team of developers who know how to control your business objectives. 5. Salesforce AppExchange AppExchange is a business app ecosystem for cloud-based business software. A large variety of customized apps are available included with customer feedback and suitable for every Industry. A person can find components such as Lightning Data and Bolt Solutions, Consulting partners, and developers to help you extend the power of Salesforce through AppExchange. It can play an important role in driving positive business results, such as increased accuracy, faster order placement times, and reduced costs. CloudVandana Solutions can take your app ideas from discovery to design and from simple utilities to connectors to custom applications in a seamless stress-free creation. The CloudVandana team will add the functionality you need, including custom calculations, triggered actions, and more. Request a Free Consultation YOU MIGHT ALSO LIKE
